The article informs about the effective management of groups and pages in social networks. You will learn how to choose the right time for publication, to create its design. You can choose the right image format for Instagram and Facebook. Learn how to communicate with commentators under the publication and the fight against negative comments.
All information from the article can and should be applied in practice.
There is no single scheme by which a page or group in social networks becomes popular. This is individual and depends on the specific company and the product it is promoting. Try, analyze and improve your actions.
How many to post?
When preparing it is important to observe the following 3 rules:
Carefully study the statistics of the page or group in social networks. Set a peak audience activity time. Post at this time.
An analysis of engagement and outreach will provide insight into which content format your audience likes.
Here are recommendations for a young group:
Instagram — 5 publications. The best time: 6-11 a.m. and 6-11 p.m.
Facebook — 3 publications. The best time: 10 a.m.-3 p.m. and 7-11 p.m.
Go to the choice of hashtags seriously. This will help service Websta.
Important! Do not choose too popular hashtags. They will quickly throw your publication down. Also, do not choose too complicated, it is inconvenient to search for information using them. Good hashtags with medium popularity.
Illustrate textual information with images. The source may be different: take a new photo on a smartphone or camera, select an illustration in the archive or download from photo stocks.
Visually, the publication should look like it is wanted to read. This will help:
A good way to create a headline that will attract the user is the six hats method.
The important point is the accuracy of the text. This message is read easily and naturally. The reader will not stumble over unnecessary punctuation.
To achieve a neat appearance of the text will help:
Use a specific editor for all images that you publish. Select several filters and apply them only to all publications.
The optimal photo size
The suitable width is 1200 pixels.
Suitable width is 1000 pixels.
Before you post, you must:
Submit the publication only after verification.
After the post is published, a new phase of work begins. Now subscribers will respond to your information. It is important for you to respond to comments.
How to respond to negative comments:
Important! Enter into dialogue only if you are calm and emotions do not boil inside you.
Cheat sheet for working with groups and pages in social networks:
Adhere to these recommendations and very soon the group or page in social networks will give the first results.