The official website for the Hoverla company
We received a large-scale project from the company Hoverla; the company cooperates with car repairing and maintenance. The main goal of this project was to create a corporate site with the services for online customer registration to the car care center. Any customer can fill out a form and send in the registration application without leaving home, furthermore with services of car queue control for employees. Besides, there was the goal of a comprehensive approach to promoting the company’s services.
WHAT WE DID
Development of technical specifications
The main objective of this project was to design a competent website. Technical specifications have been described in the smallest details, because there was a task to make the project with from the ground up to 100%.
The website design resembles a workshop for a car. Emphasis was made on the site user registration to the service. To do so, were created the button “sign up for the service,” which by its appearance compel a person to click on it and place an order.
Hoverla is a project that was created from 0 on the technologies PHP 5, 6; MySQL; Yii2 framework. The Hoverla`s workers can plan vehicle’s repair online. By our specialists were created user account, as well as the user authorization through the social network for quick and easy customer registration. Also there is an adaptation for mobile devices. The site can be viewed in two languages.
On the Facebook was set up Hoverla page, through which we share tips with car fans, familiarize users with the services of car care center and the main thing – we invite all users to register online to the service. “Lifeless” group Vkontakte became interesting news blog, where now you can see photos from Hoverla shops and services, and ask all the questions in the comments. Social media promotion is a kind of advertisement for Hoverla, which first brings the subscribers in the group, and then customers in the car care center.
It is necessary that website before launching must have qualitative content. SEO optimization is an important tool for the rapid advancement in the top. Firstly, our specialists have created a semantic kernel of the site – a list of popular searches on Google and Yandex systems. We were scrupulous about the articles quality, all the texts are written with 100% uniqueness. While creating content we used keywords which are directly related to the business area of the Goverla company. Copywriters have provided a unique meta tags Description and Title for each page of the site. Besides was created a robots.txt file, as well as a file with a site map for the web crawlers.
Search engine advertising
The car tires trading imply seasonality. In the off-season, before winter many motorists change tires on their cars. Based on internal statistics and client`s experience, it was decided to conduct an advertising campaign during this period. We used promotional offers such as discounts on the purchase and installation of tires specially for demand stimulation. On the advertising systems Yandex.Direct and Google Adwords were created dozens of ads with information about promotions. Advertisements were shown up on key conversion requests “buy tires”, “order winter tires” and so on. On the whole, it was used more than 500 phrases. Thanks to clicks on advertising and frequent usage of the contact form by customers was formed a database of car owners, who are interested in the offer. Further work with contacts was carried out on the client side.
- 72 hours Web design
- 240 hoursProgramming
- 312 hoursTotal: