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Site name selection

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Choosing a site name is not such a simple task as it seems at first glance. If you decide that it’s time to expand the business to the Internet, then the choice of the site name should be the first key task.

The site name directly affects the choice of the domain for the project. This article will analyze the whole process from A to Z.

How to choose a domain name CORRECTLY?

Initially, it is necessary to determine the proposed options. Choose at least 10 favorite options and check how often people search for these queries on the Internet.

Outsourcing.team company entrusts this task to the Serpstat program (you should pay for this programme, but for this purpose you will get a free analog from Google – a keyword planner or an analog from Yandex – wordstat)

Due to the fact that we need the program for dozens of work tasks, let’s see how the report looks like in the example of the online store “KURTOCHKA”

Our prospective name of the site is already being searched on the Internet. On average, users request 590 times the key “KURTOCHKA” at the Google search engine in a month. This means that we have a good opportunity to bring direct traffic to our site.

Our competitors will help us to choose the domain )


Which domain should I choose? To solve this problem it is necessary to start with an example of the best competitors who have already successfully promoted their brand in search results. In order apply this course effectively in practice you need to understand what is the further way we will compete with them.

The fact of registering a domain name is uniqueness, it can not be circumvented by detours. The memorability of the site name is important. Very long domain names are difficult to read. The more concise the domain name, the easier it will be for people to search for it on the World Wide Web. The more sound it is, the easier it will be remembered.

We did a good job and found what we were looking for. Web portal Imena.UA gives the green light to buy a domain on request kyrtochka

A mandatory test before buying is the stage of analysis of our direct competitors. We need to make sure that we will not compete with the giants of the market.

The next step is in which zone to choose the domain? If the com.ua domain name is free – we recommend using it (exception: in future the site will be bound to only one region of Ukraine). The domain has proved itself in practice and will cause a sense of reliability among visitors kyrtochka.com.ua

If the target audience, among whom you plan to promote your resource, for the most part resides on the territory of your country, then the national domain is ideally suited for you.

Before buying a name for our site, let’s check its history.

The Outsourcing.team team does this in 3 steps:

  • Checks its history through the site command: in the Google search engine.

Example site: kyrtochka.com.ua on request Google produces the following result. This means that the domain is not yet on Google search and at the moment there is no information at this address.

  • It checks its history through the site command: in the Yandex search engine.
  • Using the wayback site, we check the history of the domain name. The resource looks for information in the Internet archives, and it will tell whether the selected domain was once occupied.

In our case, the history of the site name is clean.

How to buy the selected domain?

After the completion of the training phase, we must take stock of whether we are making the right decision. If there is no doubt, let’s do it!

It is possible to buy a domain on 

hosting providers, but we recommend using the service names.

On the site Imena.UA we select your address and click the button to register. If you are a new user, you will be asked to fill in a questionnaire.

The last step before buying is the payment period field. SEO experts recommend making an advance payment for two years. This will be good, because the search engines see that you have goals and a lot of work ahead.

Last tips:

Use your current data while registering the selected domain. In such a case, you can prove ownership.

If you are registering a domain name of a company that has already been launched, it should correspond as much as possible, because your visitors and customers may have misunderstandings.

Good luck! Everything is going to work out for the best!

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