What we did
Our designer created dozens of pages for the site Polotenca. There was made a clear for customers cart , where you can immediately see the wholesale and retail prices, choose the quantity, then the price will be automatically calculated, and you can place your order. The client’s wishes were taken into account while creating the web design of the home page, all categories of goods with appropriate images were added.
The most convenient administrative panel for filling the site with goods was created. We simplified the ordering system of the goods so that the customer can buy the desired products with a couple of clicks. Different delivery methods with the ability to integrate with the API courier services were added. An adaptive desktop/mobile HTML front-end development was created. We did a rework of modules, also we set up the new modules under the requirements specified by the client. The template is designed for using by CMS on the system OpenCart.
Firstly was created a long-term strategy of website promotion. Beginning with the selection of a detailed semantic kernel using special software. According to the catalog pages copywriters create unique texts, taking into account the search engine requirements. Experts implement to site the Google Analytics system and Yandeks.Metrica, also they set up e-commerce module. The internal linking system for pages, robots files and sitemap were created and unique meta tags were registered by our specialists. In addition, we have placed both free and paid links to thematic resources.
Online webshop of towels is working in delivery mode throughout the country. Advertising campaigns in both Google Adwords and Yandex.Direct were adapted for the “Ukraine” region. The list of potential search queries has been collected through the service Wordstat and Google Keyword Planner, and then it was supplemented with information from special programs parsers. Various types of ads were created and tested by our specialists according to their efficiency (among them text search, as well as banner media, were distinguished). While running the advertising campaign were actively involved bases of remarketing. Once visited the store Polotenca UA, you see a reminder of it on various websites – partners of Google and Yandex.