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Improving the effectiveness of SMM: Several effective tips

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Social networks are a powerful source of sales, and increasing the efficiency of a blog or store is the primary task of an SMM specialist. Of course, the advices for the blogger and for the trading page may be slightly different, but we hope that each of the readers of this article will learn something new and useful for themselves.


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Options, options and more options. Sometimes a picture that, it would seem, will never attract the attention of the audience, “shoots” and collects hundreds of interactions, and a sketch that you liked much more than others, becomes an outsider. If the product is competitive in price and quality, and contextual advertising works poorly – test new ads. Perhaps you just have not yet found the very “magic button”, the click on which activates your customers or subscribers and will make your promotion in social networks stunningly successful.


The “Learn more” button, which you can connect to a Facebook post, is an effective way to keep your audience’s attention longer. Adding such a psychological “anchor” stimulates the reader to visit the desired page or site on a subconscious level.


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The advertising goal is easiest to achieve when your appeal to the reader is maximally personalized. Create variable landing pages for different audiences, even if these differences seem insignificant to you. Think about what is the incentive for the action, and on this basis, test the options for text and the design of the page. Sometimes replacement of the color of one of the elements can bring an increase of conversion by a few percent. Do not forget about usability – landing page should be simple and convenient for all users who visit your site. With the help of text and design, give your client a clear understanding: you have to buy now, otherwise, you will miss a unique, never-ever-repeated opportunity.

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For some reason, many sellers hesitate to write prices. Say, “competitor will copy”. Or put the lower price. Or someone will write: “Yes, I bought this in a supermarket three years ago”. So, the price is a pledge of honesty before the client. On the Internet, purchasing decisions, like in real life, are often spontaneous. And if a potential consumer gets involved in a lengthy process of asking for a price, then the desire to buy disappears. And he leaves without buying. There is another option – if the price is not written, the product is very expensive. I’ll go find more – where it is already written, there it is clear, how much money they want.

Another secret is the screening of the audience. Pointing the price, you immediately concentrate only on those users who are solvent. Agree, the one who is looking for a copy of expensive watches, will not click on the advertisement in social networks with the cost of the original. But if the ad is without a price – can go to see what is there. And you pay for a click. Although, of course, there are also exceptions. But rarely.


Simplifying the concept of “relevance”, can be said the following: make advertising posts of the quality, that people would like and comment. And there will no desire to hide them from the tape. The higher the relevance, the better for you and your brand. You should also consider the audience’s requests – does your product is desired by those to whom you are advertising? This question requires a comprehensive logical analysis of the portrait of your consumer and the useful characteristics of the proposed product. We wish you effective promotion of your brand in social networks!

Also, you can find out what negative keywords are in contextual advertising in our article


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