Web design features

Web Design 
Reading time: 4 min, 13 sec
Web design features

Every year, designs for sites are filled with new elements, styles.

Some create a visual brand, convey the essence of the business, others improve the appearance of the content. Consider the important features of web design due to user interface rules.

What is a web design

Web design represents the visual aesthetics of the site.

Website design consists of interconnected components that create a complete website, including graphic design, UI design, UX design. Elements determine the appearance of the website, work on various devices, user convenience.

Web design of the site

Creating a website requires a combination of factors determined by the needs of the business.

Regardless of the type of industry, the distinguishing features of web design that must be considered when developing a site are highlighted.

The lines

They are used in the design for the site when dividing the space, direct the user’s eye, create a stream, organize design elements.

  • Vertical

They imitate height, create a mood of greatness, spirituality. Vivid examples are the use of the vertical line by churches, cathedrals — ceilings are raised with high columns, directing the gaze up. The vertical lines indicate to the user the presence of content under the fold.

Vertical lines in design

  • Horizontal

Usually create a relaxing, calming mood. Horizontal lines organize content. On grid layouts, horizontal lines are elements that create balance, organization, although meshes are usually arranged vertically.

Horizontal lines in design

  • Curved

Create a feeling of coziness, comfort, relaxation. Curved lines are associated with nature, so visitors of the site will feel organic.

Curved lines in design

  • Diagonal lines

They allow you to create movement, set the direction. Horizontal lines imply gravity, stability, diagonal — flexibility. You can create a sense of speed by adjusting the height of the bend.

Diagonal lines in design

  • Thick lines

Associate strength, respect. The use of thick lines creates a sense of courage. Dilute lines with other visual elements, various thin lines, without overloading attention.

Thick lines in design

  • Thin lines

Carry an association of fragility. In the web site design they create a feeling of comfort, tranquility. The combination of thin and thick lines is an effective way to create a certain hierarchy, to emphasize the important.

Thin lines in design

Visual principles

The task of the UI/UX designer is to create a “smart” interface that directs user actions according to a well-thought-out scenario for using the site. Scientists who are interested in the nature of the movement of the human gaze have identified several patterns — “Z”, “F”.


Creation of F-design



Used by sites filled with a large volume of text (for example, a blog). The reader scans a vertical line down the left side of the text, searches for key, interesting points, finds the right information, starts reading normally, forming horizontal lines. CNN, NYTimes use the F-Pattern.


Creation of the site “F” design is useful for resources filled with advertising, calls to action, without overloading content. Content is the head for everything and the sidebar shows the user a deeper level.


Create Z-DesignZ-shaped template use text-centered pages. The reader scans the horizontal line across the top of the page, either because of the menu bar, or because of the habit of reading from left to right from above. When the gaze reaches the end it shoots down, to the left, repeats the horizontal search for the bottom of the page. The Z-template is used by any web interfaces, as it meets the requirements of the website — hierarchy, branding, calls to action.



Using a certain color scheme can create a unique website design or destroy it. Improper use of color will make the site too bright, inconsistent, tasteless. Competent will attract the attention of readers, will convey the essence of the business and structure the resource.


Different types of colors evoke different emotions:

  • Warm colors (red, orange, brown) make you feel comfortable, characterize hospitality.
  • Gray, cold colors (blue, green shades) — business, suitable for corporate sites.
  • Bright colors create a feeling of energy, impulsiveness, attract a young audience. Suitable for trading floors, they cause a sense of “buy now”.

The use of colors in design









Combine harmonious colors. Choose the dominant color, then pick the auxiliary ones. There are a number of support services: Cord, Colorscheme, Adobe Kuler, Paletton.

Advertising design

Spent advertising resources will give an exhaust if the design is used as part of a thoughtful image.

A professional web design studio uses principles to get the desired results.

  1. Use simplicity

Having a long slogan, a complex logo, simplify the advertising space with subdued colors.

  1. Use empty space.

Empty space is your helper. Leaving an empty space around the main content, users are captured by the basic information.

  1. Practice the 20 percent rule

The network is a visual medium. Advertising is a visual tool. Use visual effects, limit the amount of text.

  1. Pay attention to color

Vibrant background colors are a way to attract the attention of users. Explore sites where your ad is scheduled to run — use a contrasting color scheme.

  1. Use simple typography

Use simple typography. Choose a sans-serif font. The text should be easy to read, avoid shadows, gradients.



Leave a comment

Get news first