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Веб-студии Украины и всего мира весьма благодарны Брендану Эйху, Марку Андрессену и другим программистам, создавшим JavaScript в далеких 90-х. Сегодня JS используется в миллионах приложений по всему миру, а рядовой клиент, заказывая сайт на Украине, даже не задумывается, сколько людей участвовало в процессе разработки языка, с помощью которого будет реализован его проект.

Конечно, с тех пор JavaScript не стоит на месте, и новые тренды захватывают умы программистов, создавая возможности для реализации задач, ещё совсем недавно казавшихся нереальными. В этой статье мы собрали несколько из них, которые на сегодня представляются наиболее интересными и перспективными.

Vue.js

использование Vue.js

Библиотека Vue.js — это прямой конкурент React.js. Что же лучше? Пока фанаты интенсивно спорят. После многих альфа и бета-версий Vue.js 2.0 стала быстрее и меньше, что, несомненно, добавило библиотеке шансов на победу.

React Storybook

Очевидный плюс React StoryBook – возможность разработки компонентов User Interface (UI) за пределами приложения. Изолированная среда изменяется по мере разработки UI компонентов.

React Storybook работает с разными React приложениями, включая Relay, Redux и Meteor. Преимущества React StoryBook:

  • изолированная среда разработки компонентов;
  • HMR — быстрая замена модулей;
  • работа со всеми популярными React-приложениями (включая вышеупомянутые Redux, Meteor, Relay и многие другие);
  • CSS поддержка;
  • аккуратный и удобный интерфейс;
  • работа внутри приложения (благодаря использованию npm модулей и коробочной babel конфигурации);
  • обслуживание статичных файлов (при условии их размещения внутри приложения);
  • расширение по мере необходимости (поддерживаются пользовательские Webpack загрузчики и плагины).

Inferno

Inferno – одна из альтернатив React. Эта библиотека очень похожа на React, но она занимает всего 8 Кб и является очень быстрой. Применение – высокопроизводительные пользовательские интерфейсы.

Babili или «babel-minify»

тренды в верстке 2017

Babili – это минификатор, первый релиз которого состоялся летом 2016 года. Babili может работать совместно с ES6+ на основе Babel.

Babili принимает входящие конструкции от ES2015+. Другие же минификаторы требуют ES5, то есть для них код должен быть транскомпилирован в подходящий вариант языка. Это достаточно неудобно и бессмысленно, потому что многие программисты уже работают непосредственно с ES2015.

Babili очень гибкий. Благодаря модульной структуре становится возможным его использование в качестве пресета или инструмента командной строки. Еще один плюс — Babili выполняет специфичные оптимизации кода для ES2015+.

TypeScript

язык программирования

TypeScript – язык программирования, который Microsoft позиционирует, как средство разработки, расширяющее возможности JavaScript. С его помощью улучшается качество и понятность кода. Кроме того, TypeScript способен указать на ошибки еще в процессе ввода программ. Кстати, популярный редактор Atom полностью поддерживает TypeScript.

jQuery 3.0

jQuery не теряет своей популярности. Релиз jQ 3.0 состоялся в июне 2016 года. Тогда разработчики создали более легкую и быструю версию jQuery, добавив к ней обратную совместимость. Кроме всего прочего, создатели удалили некоторые старые просчеты для браузера IE, внедрив современное web API. JQuery 3.0 – это, по сути, продолжение 2.x, но с некоторыми актуальными изменениями.

Может, у вас тоже есть любимые, но неназванные здесь тренды JavaScript? Поделитесь с нами в комментариях!

использование JQuery

А если вам просто нужен сайт, и вы совсем не хотите разбираться с нюансами библиотек JavaScript — обращайтесь к Project manager Outsourcing Team. Мы создаем сайты любой сложности как на Украине, так и за её пределами!

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When developing any website (both a small online store and a regional information portal), teamwork is important. Back-end and front-end are two parts of the whole, and the end result of the project depends on their harmonious work. First, let us look at the common sense of the concepts back-end and front-end.

Back-end is the main software and hardware part of the site, or in other words, software functionality and administrative content management (for example, the ability to edit and add products or articles). Front-end is the interface of the resource which the user directly interacts with. In other words, pictures, buttons and sliders displayed on the monitor screen after entering the domain name of the site in the address bar of the browser.

 

What should a Front-end developer know in order to create a good website?

Front-End Developer Skills

The Front-end developer, unfortunately (or, conversely, luckily), is not a key figure in the process of developing software for online projects. The value of specialists of this kind is in understanding and creating the “external appearance” of the site, which users will interact with. It is desirable that all stages of the  rendering of the future resource occur with the active participation of the Front-end developer. Designers need to understand the work of the layout designer (which is often referred to as a Front-end specialist), and the latter, in turn, can suggest what and how to do better. Unfortunately, here is the complexity of interaction in the development of websites: a competent Front-end specialist must have the knowledge in many technologies and processes. The list of such knowledge is very extensive:

  1. Layout designer should at least have a superficial understanding of the design (there is no harm in good taste). To create a good site You need to understand how important it is to match the finished project and the approved blueprint.
  2. A specialist has to understand the operation of the server part. It is necessary to know which data arrays are transferred to the server, and which are not. A good layout designer has an idea of ​​the responsibilities of the backend developer. In addition, he/she understands which language is used on the server and knows exactly what is needed from the server part for frontend.
  3. Front-end developer must understand the operation of networks. It is necessary to know what networks are like, how they work, and how quickly and reliably the data are transferred.
  4. Production should be investigated. Ten products will be in the online store or ten hundred — the loads are completely different.
  5. The layout designer should understand that a good site can only be created through content. By itself, the software part is a very important element, without it nothing will come out. But even without content, the most competent and correct code will not become a popular resource. The absence of a plan can cause difficulties that can not be prevented during the development of the website. Administrators and users have to be sure of the reliability and correctness of the information.
  6. The content is stored in the database, which means that the Front-end developers should also understand this. A good specialist can correctly work with arrays and variables.
  7. Every layout designer should be a little tester to see problems and shortcomings in time. It is better, if it happens in the process of work, and not at the very end, when the lines are lit and the deadline is very close.
  8. It is important to know about the assembly systems, be able and understand how to use them. There are various collectors, for example, Webpack, Grunt, Gulp. Each of them is good in its own way, so it is better to get acquainted with several at once.
  9. Understanding of the theory and methodology of developing web-sites. Each programmer writes and stylizes the code independently, so it is necessary to adhere to the generally accepted canons. It is possible that in the future someone else will have to support the project. Over time, much is forgotten, and even the self-written code after a while may seem completely incomprehensible. To prevent this from happening, You just need to adhere to generally accepted rules. Nowadays, there are such types of methodologies as:
    • BEM and independent blocks;
    • the principle of programming YAGNI — “You are not gonna need it”;
    • the principle of programming KISS — “Keep it simple stupid”;
    • the principle of programming DRY — “Do not repeat yourself”.
  10. It is essentially to be knowledgeable in the configuration of web servers, because without them there will be no websites.
  11. Analyzing, understanding, ability to test and establish usability.
  12. Mobile design is the trend of our time. The number of mobile devices is growing very fast. The developer has to understand that his website can be accessed from any device. Large screens, small, tablets and smartphones, outdated devices… The interface should be ready for anything!

This is just part of what a Front-end developer needs to know. In fact, the principle “The more, the better” is valid in this case. All this, of course, is learned in the work. HTML, CSS, JavaScript, adaptive design, libraries and frameworks — this list can be continued for a very long time. If You need to create a good web site, take a closer look at the web studio team as a whole and ask about the qualifications of the Front-end developer in particular. A competent specialist can justify his/her knowledge and skills in a simple and accessible language. The reaction of users on the resource depends directly on the quality front-end. All possible methods of attracting traffic (SMM-promotion, search advertising, SEO) may simply not work, if the developed website will have problems with usability.

 

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SMM
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The number of Internet users in January 2017 was 3,77 billion — this is half the World’s population. 2,8 billion people are the users of social networks.

SMM - главные тренды 2017 года

Did You know that about 500,000 likes are put every minute on Facebook, 350 and 85 million photos and videos are downloaded daily to Facebook, Instagram and other social networks.

You need to know what relevant tools for SMM-promotion of the site and account to use to stand out in this vast ocean of users.

 

What trends are relevant in 2017 among SMM-specialists?

Новая функция соцсетей - потоковое видео

  1. Video StreamingThe live-video function is now available not only on YouTube and Periscope, but also on Facebook, Instagram, Vkontakte and Odnoklassniki. Streaming video allows You to broadcast from important events, answer live questions, arrange voting or whole shows. But the main advantage is that subscribers receive notifications about the beginning of broadcasts and such posts are always at the beginning of the tape.
  2. Personalize Your contentPromotion of sites in the SMM environment requires the use of special tools. Nowadays, almost all social networks provide the ability to personalize Your ads. Advertising can be shown to residents of a certain city, to men or women, to 25 or after 40 years. Retargeting is also possible — showing ads to users who have  visited Your site only once.Функция SMM - персонализация контента
  3. Targeting and retargeting. You can customize the display of ads for a clearly filtered audience of users with the help of these tolls. Now budgets are being spent consciously — advertising is shown to users who are very likely to become Your customers. A relatively new feature is a look-a-like audience. They consist of users who are similar to visitors to Your site. The use of targeting helps attract customers to the site, and retargeting — to keep and make the customer permanent.
  4. Disappearing content (stories)Following Snapchat, the disappearing content appeared in Instagram, Vkontakte and Facebook. The publication, which lives 24 hours, allows You to post several photos at once, draw on them and do not clog Your account. Stories are automatically displayed above “permanent content”, so they will never get lost in the tape.
    In Stories You can do the following things:

    • hold contests with tips that live only 24 hours;
    • show the process of creating something or interesting moments from the life of the company;
    • announce new products or activities.

    Исчезающий контент в соцсетях

SMM-promotion in social networks: the struggle for traffic is tightened

All social networks go away from the chronological order of publications in the news feed. Facebook and Instagram analyze more than 10,000 factors when choosing a post to display. To pay attention to users every day becomes more difficult.

Nowadays, there are several ways to raise the post in the tape, such as:

  • the use of popular content, which will be shown in the results of search engines;
  • the use of targeting (paid advertisements);
  • the use of new features that are rapidly gaining popularity (it is a video in Facebook , stories in Instagram);
  • the use of new channels of the sites SMM promotion of, the combination of activities in different social networks.

 

SMM experts are increasingly turning to opinion leaders

A blogger who is well versed in goods or services of a certain category, or simply a popular person with a large audience is the leader of opinions (abbreviated as “LPO” – the Leader of Public Opinion). Fasting in the tape of a popular account can score hundreds of likes in a few minutes. If LPO talks about a product in a positive way, its subscribers pay attention to it. Especially well the strategy of “posts-reviews” works in women’s topics — cosmetics, jewelry, bags, shoes. This method of promotion has significant advantages: large coverage (depends on the number of bloggers’ subscribers), low cost of advertising and much more influence on the audience than advertising posts from the brand itself.

Лидеры мнений в социальных сетях

Opinion leaders can work for free, on barter or for money (the “product for review” option is gaining popularity). The first two options significantly reduce the cost of promoting the product. It is interesting that beginning bloggers with a relatively small audience, say, 10 thousand people, much more willingly agree to a barter version, and the result from the post may even be higher than that of a well-stocked hundred-thousander. This is explained by a warm “lamp” atmosphere, when many subscribers personally know a person and are actively interested in his/her life. The main drawback is that not every account or business can be promoted this way. For example, to promote a website development studio method is hardly suitable.

All these trends are fleeting, like the interests of users. Marketers should understand that SMM-promotion in social networks is just one of the advertising channels, the goal of which is not to get many likes and subscribers, but real profit. We also need to understand that one SMM is not enough. For example, to promote the website of a web studio, You need to connect other channels of promotion.

 

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PM
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Planning and in-time implementation of IT projects is a very difficult task. Only the active participation of the manager in the development process will ensure the successful implementation of the idea. Competent distribution of responsibilities between team members, the ability to resolve conflicts and negotiate with the client are the basic skills of a good specialist. The result of the team depends largely on the work of the Project manager. You can have the most creative designer, the best programmers and an interested client with a huge budget, but without a good coordinator the result will be very mediocre. Let us see what tasks the Project manager should set for the project to qualitatively complete even the most complex project?

 

Timely implementation of IT projects

Tasks and functions of the Project manager

In general, IT projects can fail for several reasons: due to poor planning, uncontrolled expansion or an unrealistic timeframe. Project manager is the person whose knowledge, skills and experience ensure the life cycle and the success of the implementation of the assigned tasks. The manager should have both communicative and technical skills. Often good managers are obtained from former developers or testers. In and of itself, the availability of technical knowledge does not guarantee the success of a particular specialist. An important factor is the combination of charisma, leadership qualities and the ability for negotiations. Communication with customers occupies a significant part of the working time of the Project manager, so one of his/her top priorities is the ability to listen and understand the needs of the customer. When the budget and terms are stipulated, the organizational skills come into play. Create a team and coordinate the interaction of its participants. It is a task that seems easy at first view. Minor conflicts, coordination of the sequence of changes from the customer, “fastening” of the additional functional and other “pleasant” trivia often knock out the project from the schedule. If the manager is eager to do his/her job well, then all the problems are solved quickly enough. Creating and conducting presentations for the customer is a separate task, the implementation of which requires extraordinary talents and efforts. Unfortunately, in our time clients with a low degree of understanding of software development processes are often met, but with a great desire to control the slightest changes in the course of the project individually. Interaction with them requires not only high technical skills, but also diplomatic talent.

 

Personal qualities and temper

The position of PM attracts wide rights: the ability to set tasks, monitor developers, make proposals and create presentations for clients. All this opens up a huge space for the realization of ambitions. Personal qualities and character of PMBut without the ability to cope with stress, clearly plan working hours and take responsibility, the project quickly gets out of control, and the result is moved further and further. Emotional stamina, organization and leadership qualities are the key to successful Project manager’s work. Not everyone can withstand such loads. Sometimes talented developers, after getting a promotion to PM, after a while return to a technical position. Therefore, when choosing a career, one needs to focus not only on technical knowledge, but also on personal abilities.

 

Manager of Internet projects without obtained technical education

In some cases, the Project manager may not have a technical background. Frequently such specialists are attracted when the company is oriented toward foreign markets — professionals with a good knowledge of foreign languages ​​in our country are still worth their weight in gold. If a person has a desire and necessary personal qualities, then in general terms the technical part can be studied in a few months. Of course, such a turn in a career, let us say, a linguist, requires considerable effort and huge work on yourself.

 

Some lyrics

Project manager is a fairly versatile character. He/she is a doctor, a fireman, and a lawyer all rolled into one.

Project Manager is a versatile character

Each project is something like a patient. Sometimes You need to prescribe medication or conduct a small operation. And the decision that is best for the patient’s health is often in the hands of the doctor. If You do not use all available means in time, the patient may even die.

The project is a house. Leaders are responsible for all fire prevention measures: from the alarm installation to the operational fire extinguishing with a hose.

 

Every project manager is a kind of lawyer. The rules, guidelines and “laws” systematize the efforts of the team, and the supervisor controls this process and sorts out the conflict situations.

You can apply many metaphors to describe how important the role of management in IT projects. But in by no means must we forget that a positive result depends on a whole set of factors: availability of professionals with specialized work experience and knowledge; technologies and equipment necessary for solving problems; general understanding of the specifics of the project depending on its business objectives … And, of course, a team. Or even not so, and so — the TEAM! Its participants influence each other and the result of the project, adapt, learn and communicate with each other. Design, development, promotion in social networks, search advertising … Specialists with their own point of view, certain requirements and responsibilities take care of the full work process.

 

Only the harmonious work of all the cogs of the mechanism can lead the project to a successful conclusion, the project that will meet the requirements of all stakeholders. And the success of the project is recognition and a well-deserved reward for the Project manager.

 

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SEO
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Search advertising is a marketing tool that allows to show the Internet users ads that are relevant to his interests. Relevance refers to the correspondence of the result and expectations. For example: You entered in the search line a request to “Buy an iron”. And the system gives out a list of options with links to online stores immediately. The topmost of the snippets (snippet is the result of a search in the form of a small extract from the textual information of the site) will be indicated by a small marker “Advertising”. In different search engines, the marker looks different. For example, sometimes it can generally be abbreviated with 2 letters “Ad” (in English version of the browser). For example, there is a search advertising in the Google search engine at the time of this writing:

 

Basic terms and concepts

On the territory of Runet and Ukrnet (as the Russian-language and Ukrainian-language Internet is abbreviated) the most famous and popular are 2 search engines: Google and Yandex. Placement of search advertising is one of the main sources of their income. Specifically, to manage ads and interact with advertisers, two systems were created that are part of global corporations: Google Adwords and Yandex Direct. Basic working principles are common for both systems. We will take a closer look at Adwords and Direct in future articles.

So, in order to get better acquainted with the work and effectiveness of search advertising in general, it is necessary to remember several definitions:

  1. Advertisement (abbreviated Ad) is the text that is created by the advertiser. The advertising system shows the Ad to the user. Typically, the text contains a link to the advertiser’s resource, but there is an exception: a version of Call-only advertising, which instead of the link contains only the phone number of the company.
  2. CTR (Click Through Rate) is an indicator of the effectiveness of an advertisement. It is very easy to recognize it: You need to divide the number of impressions by the number of clicks (referrals) by the link in the advertisement. The more users click on the ad, the higher its CTR. But not always a high CTR is good. The announcement can be intriguing (for example, “Come to see the candid photos of the Madonna”), users will often click on it, but clicks will not bring any result.
  3. Conversion is a specific action on a site that is desired by the advertiser. You can make it by the user after switching to the advertised resource. Conversion is considered to be a purchase, filling in an application, a chat message, a phone call, etc.
  4. Cost Per Click (CPC) is the amount that an advertising system withdraws from an advertiser’s account, when the user clicks on his/her

 

Auction of the advertising displaying system

We know that search advertising (SA) can be displayed to the user as a result of search results. This SA is called the search engine. The reason for displaying an advertisement is the so-called “keywords”. If the user’s request is the same as the passphrase, the advertisement (Ad) is included in the delivery result. If not, it is ignored. The list of desired keywords is set by the advertiser in Your account settings.

Auction of the context advertising system

To determine the Ad, that is worthy of the honor  of the show, Google Adwords and Yandex Direct use the auction system. A brief principle of the auction can be formulated as follows: the more You are willing to pay for a click, the more likely Your ad will get to a high position. But it is not so simple. In addition to CPC, impressions also check the ad quality, CTR, landing page quality, and relevance of the request. All these characteristics are taken into account by the system during distribution of the advertising issue, or, in other words, depending on the results of the analysis, decides: which advertisement from which advertiser to show on the 1st, 2nd, 3rd place etc.

 

Types of search advertising

Advertising can be search or display. All of the abovementioned examples are mainly related to the search advertising. What is the media SA? Such ads are banners with text and pictures, sometimes also with animation, which are displayed on the partner sites of the search engine. Display advertising is a source of earnings for many sites. The resources that host ad units are part of the network of search engine partners. Yandex has the name of the YAN system (Yandex Advertising Network), and Google has the CMN (ContextMedia Network). Display ads can be shown to users based on their features. For example, You can select individual audiences according to the following items:

  • by sex;
  • according to the age;
  • by region;
  • by interests (readers of news, sports fans, etc.);
  • according to the search history.

The list does not end here. You can also choose. You can also select specific sites for the domain of the site, or on the topic, and place Your advertising only there. An example of a display SA on a popular site:

Convenient system of payment for clicks, the expanded functionality of search systems and possibility of the full control over efficiency and expenses do search advertising by the convenient tool for business. Creation of a site, its promotion and SA is a guarantee of business success on the Internet. We hope that after reading this article You have found an answer to the question “What is search advertising” and learned the basic concepts associated with this term. In the following publications, You can learn more about Google Adwords and Yandex Direct systems.

 

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PM

Planning and in-time implementation of IT projects is a very difficult task. Only the active participation of the manager in the development process will ensure the successful implementation of the idea. Competent distribution of responsibilities between team members, the ability to resolve conflicts and negotiate with the client are the basic skills of a good specialist. The result of the team depends largely on the work of the Project manager. You can have the most creative designer, the best programmers and an interested client with a huge budget, but without a good coordinator the result will be very mediocre. Let us see what tasks the Project manager should set for the project to qualitatively complete even the most complex project?

 

Timely implementation of IT projects

Tasks and functions of the Project manager

In general, IT projects can fail for several reasons: due to poor planning, uncontrolled expansion or an unrealistic timeframe. Project manager is the person whose knowledge, skills and experience ensure the life cycle and the success of the implementation of the assigned tasks. The manager should have both communicative and technical skills. Often good managers are obtained from former developers or testers. In and of itself, the availability of technical knowledge does not guarantee the success of a particular specialist. An important factor is the combination of charisma, leadership qualities and the ability for negotiations. Communication with customers occupies a significant part of the working time of the Project manager, so one of his/her top priorities is the ability to listen and understand the needs of the customer. When the budget and terms are stipulated, the organizational skills come into play. Create a team and coordinate the interaction of its participants. It is a task that seems easy at first view. Minor conflicts, coordination of the sequence of changes from the customer, “fastening” of the additional functional and other “pleasant” trivia often knock out the project from the schedule. If the manager is eager to do his/her job well, then all the problems are solved quickly enough. Creating and conducting presentations for the customer is a separate task, the implementation of which requires extraordinary talents and efforts. Unfortunately, in our time clients with a low degree of understanding of software development processes are often met, but with a great desire to control the slightest changes in the course of the project individually. Interaction with them requires not only high technical skills, but also diplomatic talent.

 

Personal qualities and temper

The position of PM attracts wide rights: the ability to set tasks, monitor developers, make proposals and create presentations for clients. All this opens up a huge space for the realization of ambitions. Personal qualities and character of PMBut without the ability to cope with stress, clearly plan working hours and take responsibility, the project quickly gets out of control, and the result is moved further and further. Emotional stamina, organization and leadership qualities are the key to successful Project manager’s work. Not everyone can withstand such loads. Sometimes talented developers, after getting a promotion to PM, after a while return to a technical position. Therefore, when choosing a career, one needs to focus not only on technical knowledge, but also on personal abilities.

 

Manager of Internet projects without obtained technical education

In some cases, the Project manager may not have a technical background. Frequently such specialists are attracted when the company is oriented toward foreign markets — professionals with a good knowledge of foreign languages ​​in our country are still worth their weight in gold. If a person has a desire and necessary personal qualities, then in general terms the technical part can be studied in a few months. Of course, such a turn in a career, let us say, a linguist, requires considerable effort and huge work on yourself.

 

Some lyrics

Project manager is a fairly versatile character. He/she is a doctor, a fireman, and a lawyer all rolled into one.

Project Manager is a versatile character

Each project is something like a patient. Sometimes You need to prescribe medication or conduct a small operation. And the decision that is best for the patient’s health is often in the hands of the doctor. If You do not use all available means in time, the patient may even die.

The project is a house. Leaders are responsible for all fire prevention measures: from the alarm installation to the operational fire extinguishing with a hose.

 

Every project manager is a kind of lawyer. The rules, guidelines and “laws” systematize the efforts of the team, and the supervisor controls this process and sorts out the conflict situations.

You can apply many metaphors to describe how important the role of management in IT projects. But in by no means must we forget that a positive result depends on a whole set of factors: availability of professionals with specialized work experience and knowledge; technologies and equipment necessary for solving problems; general understanding of the specifics of the project depending on its business objectives … And, of course, a team. Or even not so, and so — the TEAM! Its participants influence each other and the result of the project, adapt, learn and communicate with each other. Design, development, promotion in social networks, search advertising … Specialists with their own point of view, certain requirements and responsibilities take care of the full work process.

 

Only the harmonious work of all the cogs of the mechanism can lead the project to a successful conclusion, the project that will meet the requirements of all stakeholders. And the success of the project is recognition and a well-deserved reward for the Project manager.

 

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SEO

Search advertising is a marketing tool that allows to show the Internet users ads that are relevant to his interests. Relevance refers to the correspondence of the result and expectations. For example: You entered in the search line a request to “Buy an iron”. And the system gives out a list of options with links to online stores immediately. The topmost of the snippets (snippet is the result of a search in the form of a small extract from the textual information of the site) will be indicated by a small marker “Advertising”. In different search engines, the marker looks different. For example, sometimes it can generally be abbreviated with 2 letters “Ad” (in English version of the browser). For example, there is a search advertising in the Google search engine at the time of this writing:

 

Basic terms and concepts

On the territory of Runet and Ukrnet (as the Russian-language and Ukrainian-language Internet is abbreviated) the most famous and popular are 2 search engines: Google and Yandex. Placement of search advertising is one of the main sources of their income. Specifically, to manage ads and interact with advertisers, two systems were created that are part of global corporations: Google Adwords and Yandex Direct. Basic working principles are common for both systems. We will take a closer look at Adwords and Direct in future articles.

So, in order to get better acquainted with the work and effectiveness of search advertising in general, it is necessary to remember several definitions:

  1. Advertisement (abbreviated Ad) is the text that is created by the advertiser. The advertising system shows the Ad to the user. Typically, the text contains a link to the advertiser’s resource, but there is an exception: a version of Call-only advertising, which instead of the link contains only the phone number of the company.
  2. CTR (Click Through Rate) is an indicator of the effectiveness of an advertisement. It is very easy to recognize it: You need to divide the number of impressions by the number of clicks (referrals) by the link in the advertisement. The more users click on the ad, the higher its CTR. But not always a high CTR is good. The announcement can be intriguing (for example, “Come to see the candid photos of the Madonna”), users will often click on it, but clicks will not bring any result.
  3. Conversion is a specific action on a site that is desired by the advertiser. You can make it by the user after switching to the advertised resource. Conversion is considered to be a purchase, filling in an application, a chat message, a phone call, etc.
  4. Cost Per Click (CPC) is the amount that an advertising system withdraws from an advertiser’s account, when the user clicks on his/her

 

Auction of the advertising displaying system

We know that search advertising (SA) can be displayed to the user as a result of search results. This SA is called the search engine. The reason for displaying an advertisement is the so-called “keywords”. If the user’s request is the same as the passphrase, the advertisement (Ad) is included in the delivery result. If not, it is ignored. The list of desired keywords is set by the advertiser in Your account settings.

Auction of the context advertising system

To determine the Ad, that is worthy of the honor  of the show, Google Adwords and Yandex Direct use the auction system. A brief principle of the auction can be formulated as follows: the more You are willing to pay for a click, the more likely Your ad will get to a high position. But it is not so simple. In addition to CPC, impressions also check the ad quality, CTR, landing page quality, and relevance of the request. All these characteristics are taken into account by the system during distribution of the advertising issue, or, in other words, depending on the results of the analysis, decides: which advertisement from which advertiser to show on the 1st, 2nd, 3rd place etc.

 

Types of search advertising

Advertising can be search or display. All of the abovementioned examples are mainly related to the search advertising. What is the media SA? Such ads are banners with text and pictures, sometimes also with animation, which are displayed on the partner sites of the search engine. Display advertising is a source of earnings for many sites. The resources that host ad units are part of the network of search engine partners. Yandex has the name of the YAN system (Yandex Advertising Network), and Google has the CMN (ContextMedia Network). Display ads can be shown to users based on their features. For example, You can select individual audiences according to the following items:

  • by sex;
  • according to the age;
  • by region;
  • by interests (readers of news, sports fans, etc.);
  • according to the search history.

The list does not end here. You can also choose. You can also select specific sites for the domain of the site, or on the topic, and place Your advertising only there. An example of a display SA on a popular site:

Convenient system of payment for clicks, the expanded functionality of search systems and possibility of the full control over efficiency and expenses do search advertising by the convenient tool for business. Creation of a site, its promotion and SA is a guarantee of business success on the Internet. We hope that after reading this article You have found an answer to the question “What is search advertising” and learned the basic concepts associated with this term. In the following publications, You can learn more about Google Adwords and Yandex Direct systems.

 

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SMM

The number of Internet users in January 2017 was 3,77 billion — this is half the World’s population. 2,8 billion people are the users of social networks.

SMM - главные тренды 2017 года

Did You know that about 500,000 likes are put every minute on Facebook, 350 and 85 million photos and videos are downloaded daily to Facebook, Instagram and other social networks.

You need to know what relevant tools for SMM-promotion of the site and account to use to stand out in this vast ocean of users.

 

What trends are relevant in 2017 among SMM-specialists?

Новая функция соцсетей - потоковое видео

  1. Video StreamingThe live-video function is now available not only on YouTube and Periscope, but also on Facebook, Instagram, Vkontakte and Odnoklassniki. Streaming video allows You to broadcast from important events, answer live questions, arrange voting or whole shows. But the main advantage is that subscribers receive notifications about the beginning of broadcasts and such posts are always at the beginning of the tape.
  2. Personalize Your contentPromotion of sites in the SMM environment requires the use of special tools. Nowadays, almost all social networks provide the ability to personalize Your ads. Advertising can be shown to residents of a certain city, to men or women, to 25 or after 40 years. Retargeting is also possible — showing ads to users who have  visited Your site only once.Функция SMM - персонализация контента
  3. Targeting and retargeting. You can customize the display of ads for a clearly filtered audience of users with the help of these tolls. Now budgets are being spent consciously — advertising is shown to users who are very likely to become Your customers. A relatively new feature is a look-a-like audience. They consist of users who are similar to visitors to Your site. The use of targeting helps attract customers to the site, and retargeting — to keep and make the customer permanent.
  4. Disappearing content (stories)Following Snapchat, the disappearing content appeared in Instagram, Vkontakte and Facebook. The publication, which lives 24 hours, allows You to post several photos at once, draw on them and do not clog Your account. Stories are automatically displayed above “permanent content”, so they will never get lost in the tape.
    In Stories You can do the following things:

    • hold contests with tips that live only 24 hours;
    • show the process of creating something or interesting moments from the life of the company;
    • announce new products or activities.

    Исчезающий контент в соцсетях

SMM-promotion in social networks: the struggle for traffic is tightened

All social networks go away from the chronological order of publications in the news feed. Facebook and Instagram analyze more than 10,000 factors when choosing a post to display. To pay attention to users every day becomes more difficult.

Nowadays, there are several ways to raise the post in the tape, such as:

  • the use of popular content, which will be shown in the results of search engines;
  • the use of targeting (paid advertisements);
  • the use of new features that are rapidly gaining popularity (it is a video in Facebook , stories in Instagram);
  • the use of new channels of the sites SMM promotion of, the combination of activities in different social networks.

 

SMM experts are increasingly turning to opinion leaders

A blogger who is well versed in goods or services of a certain category, or simply a popular person with a large audience is the leader of opinions (abbreviated as “LPO” – the Leader of Public Opinion). Fasting in the tape of a popular account can score hundreds of likes in a few minutes. If LPO talks about a product in a positive way, its subscribers pay attention to it. Especially well the strategy of “posts-reviews” works in women’s topics — cosmetics, jewelry, bags, shoes. This method of promotion has significant advantages: large coverage (depends on the number of bloggers’ subscribers), low cost of advertising and much more influence on the audience than advertising posts from the brand itself.

Лидеры мнений в социальных сетях

Opinion leaders can work for free, on barter or for money (the “product for review” option is gaining popularity). The first two options significantly reduce the cost of promoting the product. It is interesting that beginning bloggers with a relatively small audience, say, 10 thousand people, much more willingly agree to a barter version, and the result from the post may even be higher than that of a well-stocked hundred-thousander. This is explained by a warm “lamp” atmosphere, when many subscribers personally know a person and are actively interested in his/her life. The main drawback is that not every account or business can be promoted this way. For example, to promote a website development studio method is hardly suitable.

All these trends are fleeting, like the interests of users. Marketers should understand that SMM-promotion in social networks is just one of the advertising channels, the goal of which is not to get many likes and subscribers, but real profit. We also need to understand that one SMM is not enough. For example, to promote the website of a web studio, You need to connect other channels of promotion.

 

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Web development

Веб-студии Украины и всего мира весьма благодарны Брендану Эйху, Марку Андрессену и другим программистам, создавшим JavaScript в далеких 90-х. Сегодня JS используется в миллионах приложений по всему миру, а рядовой клиент, заказывая сайт на Украине, даже не задумывается, сколько людей участвовало в процессе разработки языка, с помощью которого будет реализован его проект.

Конечно, с тех пор JavaScript не стоит на месте, и новые тренды захватывают умы программистов, создавая возможности для реализации задач, ещё совсем недавно казавшихся нереальными. В этой статье мы собрали несколько из них, которые на сегодня представляются наиболее интересными и перспективными.

Vue.js

использование Vue.js

Библиотека Vue.js — это прямой конкурент React.js. Что же лучше? Пока фанаты интенсивно спорят. После многих альфа и бета-версий Vue.js 2.0 стала быстрее и меньше, что, несомненно, добавило библиотеке шансов на победу.

React Storybook

Очевидный плюс React StoryBook – возможность разработки компонентов User Interface (UI) за пределами приложения. Изолированная среда изменяется по мере разработки UI компонентов.

React Storybook работает с разными React приложениями, включая Relay, Redux и Meteor. Преимущества React StoryBook:

  • изолированная среда разработки компонентов;
  • HMR — быстрая замена модулей;
  • работа со всеми популярными React-приложениями (включая вышеупомянутые Redux, Meteor, Relay и многие другие);
  • CSS поддержка;
  • аккуратный и удобный интерфейс;
  • работа внутри приложения (благодаря использованию npm модулей и коробочной babel конфигурации);
  • обслуживание статичных файлов (при условии их размещения внутри приложения);
  • расширение по мере необходимости (поддерживаются пользовательские Webpack загрузчики и плагины).

Inferno

Inferno – одна из альтернатив React. Эта библиотека очень похожа на React, но она занимает всего 8 Кб и является очень быстрой. Применение – высокопроизводительные пользовательские интерфейсы.

Babili или «babel-minify»

тренды в верстке 2017

Babili – это минификатор, первый релиз которого состоялся летом 2016 года. Babili может работать совместно с ES6+ на основе Babel.

Babili принимает входящие конструкции от ES2015+. Другие же минификаторы требуют ES5, то есть для них код должен быть транскомпилирован в подходящий вариант языка. Это достаточно неудобно и бессмысленно, потому что многие программисты уже работают непосредственно с ES2015.

Babili очень гибкий. Благодаря модульной структуре становится возможным его использование в качестве пресета или инструмента командной строки. Еще один плюс — Babili выполняет специфичные оптимизации кода для ES2015+.

TypeScript

язык программирования

TypeScript – язык программирования, который Microsoft позиционирует, как средство разработки, расширяющее возможности JavaScript. С его помощью улучшается качество и понятность кода. Кроме того, TypeScript способен указать на ошибки еще в процессе ввода программ. Кстати, популярный редактор Atom полностью поддерживает TypeScript.

jQuery 3.0

jQuery не теряет своей популярности. Релиз jQ 3.0 состоялся в июне 2016 года. Тогда разработчики создали более легкую и быструю версию jQuery, добавив к ней обратную совместимость. Кроме всего прочего, создатели удалили некоторые старые просчеты для браузера IE, внедрив современное web API. JQuery 3.0 – это, по сути, продолжение 2.x, но с некоторыми актуальными изменениями.

Может, у вас тоже есть любимые, но неназванные здесь тренды JavaScript? Поделитесь с нами в комментариях!

использование JQuery

А если вам просто нужен сайт, и вы совсем не хотите разбираться с нюансами библиотек JavaScript — обращайтесь к Project manager Outsourcing Team. Мы создаем сайты любой сложности как на Украине, так и за её пределами!

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Web development

When developing any website (both a small online store and a regional information portal), teamwork is important. Back-end and front-end are two parts of the whole, and the end result of the project depends on their harmonious work. First, let us look at the common sense of the concepts back-end and front-end.

Back-end is the main software and hardware part of the site, or in other words, software functionality and administrative content management (for example, the ability to edit and add products or articles). Front-end is the interface of the resource which the user directly interacts with. In other words, pictures, buttons and sliders displayed on the monitor screen after entering the domain name of the site in the address bar of the browser.

 

What should a Front-end developer know in order to create a good website?

Front-End Developer Skills

The Front-end developer, unfortunately (or, conversely, luckily), is not a key figure in the process of developing software for online projects. The value of specialists of this kind is in understanding and creating the “external appearance” of the site, which users will interact with. It is desirable that all stages of the  rendering of the future resource occur with the active participation of the Front-end developer. Designers need to understand the work of the layout designer (which is often referred to as a Front-end specialist), and the latter, in turn, can suggest what and how to do better. Unfortunately, here is the complexity of interaction in the development of websites: a competent Front-end specialist must have the knowledge in many technologies and processes. The list of such knowledge is very extensive:

  1. Layout designer should at least have a superficial understanding of the design (there is no harm in good taste). To create a good site You need to understand how important it is to match the finished project and the approved blueprint.
  2. A specialist has to understand the operation of the server part. It is necessary to know which data arrays are transferred to the server, and which are not. A good layout designer has an idea of ​​the responsibilities of the backend developer. In addition, he/she understands which language is used on the server and knows exactly what is needed from the server part for frontend.
  3. Front-end developer must understand the operation of networks. It is necessary to know what networks are like, how they work, and how quickly and reliably the data are transferred.
  4. Production should be investigated. Ten products will be in the online store or ten hundred — the loads are completely different.
  5. The layout designer should understand that a good site can only be created through content. By itself, the software part is a very important element, without it nothing will come out. But even without content, the most competent and correct code will not become a popular resource. The absence of a plan can cause difficulties that can not be prevented during the development of the website. Administrators and users have to be sure of the reliability and correctness of the information.
  6. The content is stored in the database, which means that the Front-end developers should also understand this. A good specialist can correctly work with arrays and variables.
  7. Every layout designer should be a little tester to see problems and shortcomings in time. It is better, if it happens in the process of work, and not at the very end, when the lines are lit and the deadline is very close.
  8. It is important to know about the assembly systems, be able and understand how to use them. There are various collectors, for example, Webpack, Grunt, Gulp. Each of them is good in its own way, so it is better to get acquainted with several at once.
  9. Understanding of the theory and methodology of developing web-sites. Each programmer writes and stylizes the code independently, so it is necessary to adhere to the generally accepted canons. It is possible that in the future someone else will have to support the project. Over time, much is forgotten, and even the self-written code after a while may seem completely incomprehensible. To prevent this from happening, You just need to adhere to generally accepted rules. Nowadays, there are such types of methodologies as:
    • BEM and independent blocks;
    • the principle of programming YAGNI — “You are not gonna need it”;
    • the principle of programming KISS — “Keep it simple stupid”;
    • the principle of programming DRY — “Do not repeat yourself”.
  10. It is essentially to be knowledgeable in the configuration of web servers, because without them there will be no websites.
  11. Analyzing, understanding, ability to test and establish usability.
  12. Mobile design is the trend of our time. The number of mobile devices is growing very fast. The developer has to understand that his website can be accessed from any device. Large screens, small, tablets and smartphones, outdated devices… The interface should be ready for anything!

This is just part of what a Front-end developer needs to know. In fact, the principle “The more, the better” is valid in this case. All this, of course, is learned in the work. HTML, CSS, JavaScript, adaptive design, libraries and frameworks — this list can be continued for a very long time. If You need to create a good web site, take a closer look at the web studio team as a whole and ask about the qualifications of the Front-end developer in particular. A competent specialist can justify his/her knowledge and skills in a simple and accessible language. The reaction of users on the resource depends directly on the quality front-end. All possible methods of attracting traffic (SMM-promotion, search advertising, SEO) may simply not work, if the developed website will have problems with usability.

 

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