SEO продвижение

On May 21, 2026, Google began rolling out its second major algorithm update this year. It coincided with Google I/O, where the company announced the biggest search bar redesign ever. That same week, Google switched AI Mode to the Gemini 3.5 Flash model and announced information agents that would autonomously monitor the web for the user. Three major changes at once—this isn’t just an update. This is a different search reality.

Google personalized search is when a search engine shows different results to different people for the exact same queries. Google considers over 200 signals: browsing history, geolocation, language, device, and behavior across other services. You and your neighbor will see different websites in the top 10 — even if you type in the same word. Let’s break down how it works, why search personalization is needed in the Google system, and how to check “clean” search results.

Website loading speed directly impacts conversion and profit. Every additional second of delay reduces conversion rate by 4.42%. If a page takes longer than 3 seconds to load, 53% of mobile visitors close it. The optimal page load time is under 2 seconds. Let’s break down the specific numbers, the causes of slowdowns, and the steps to fix them.

Google My Business (now officially Google Business Profile) is a free tool from Google that allows any company to appear on maps and in search results. To set up Google My Business and promote your business, you need to register, verify your profile, fill in all your data, and regularly update your information.

Negative SEO is a set of malicious actions aimed at lowering a competitor’s search rankings. Attackers use automated tools to generate toxic signals: link spam or fake reviews. To protect your resource, you must monitor your backlink profile in Google Search Console, implement server-side security measures, and use the Google Disavow Tool in critical situations.