Modern internet advertising has changed significantly. Previously, a specialist decided how much to pay for each ad impression. Today, the system suggests handing this role over to a computer. This is known as Smart Bidding. At first glance, it sounds like a relief for the business owner, but in reality, it introduces new risks. To prevent advertising from becoming a waste of money, you need to understand exactly how automation helps business digital transformation and where the traps are hidden.
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