Google Ads users have recently been notified of new features in the Keyword Planner tool.
These updates were released based on user feedback, and include both completely new features and updates to existing Google tools. The purpose of the innovations is to improve the convenience of campaign management and make the tool more effective for marketers.
Nowadays, there are many PPC platforms to choose from: Facebook, Instagram, Twitter, the list goes on.
Despite competition, Google Ads is still one of the most effective ways to reach your target audience.
Contextual advertising system
В помощь рекламодателям был создан Планировщик ключевых слов. Сегодня – это мощный инструмент для продвижения и незаменимое дополнение к арсеналу SEO-инструментов. Благодаря поисковым данным, полученным от самого Google, он дает ценную информацию для создания целенаправленной контентной стратегии бесплатно.
Latest useful updates
- Grouped ideas
The grouped keywords or clusters that Google generates for queries related to your advertising campaign are now in the new “Grouped ideas” menu option.
Here you can view groups of keywords by topic and select the words to add to the advertising campaign.
This will help to cover the full range of what your users are looking for, get related terms that will expand the range of contextual advertising.
- Detailed report on monthly reports
Hover over the “Average monthly searches” graph for individual keywords in the “Keyword Variations” section and you will see a more detailed breakdown of monthly trends in the histogram.
The number of requests changes every month.
This feature will be especially useful for brands and companies in whose business seasonality is present.
For example, if you are a housing contractor, you can track when homeowners usually start looking for potential renovation projects and what keywords they used to do this.
This kind of information can help you to better targeted ads position and even help to design your content strategy.
- Degree of competition
Keyword competitiveness will have a huge impact on search results.
Using highly competitive keywords for a resource that isn’t respected by Google will make it difficult to promote. This is especially important when it comes to paid ads.
To help advertisers gauge the level of competition in a particular query, Google Keyword Planner introduced a new competition column.
It is located on the “Keyword Ideas” tab, labeled “Competition (Indexed Value)” and presented as points from 1 to 100.
- The estimate is calculated by the number of filled in ad slots divided by the total number of available ad slots.
- The value depends on the location you’ve selected and search targeting options.
This setup allows marketers to get a clear idea of how competition looks from the point of view of a particular advertising campaign.
- Daily budgeting suggestions
Search metrics can vary daily and affect the setting of contextual advertising.
For example, B2B companies often see more requests during business hours from Monday to Friday, but may notice a decrease on weekends or holidays.
After you start showing ads for a certain period of time, you can recognize trends and accordingly distribute your budget more competently.
Google’s tool now helps advertisers get this knowledge early on in their ads with daily budgeting suggestions.
Keywords remain the main part of a marketing strategy — paid or not.
These tools help marketers conduct effective Google advertising campaigns and provide useful information for building an organic marketing strategy.