Marketing is the basis of a successful market business and you need to know its secrets. The market is rapidly moving to the web space, which dictates its own characteristics. To offer him a quality product, alas, is not enough. Manipulations with discounts, actions already work inefficiently.
A potential client enters the site and should be interested in the product.
Here you need to know the psychology and needs of the buyer, lure him, without contacting personally.
The task is not simple, because the competition is growing rapidly. There are working strategies with which you successfully raise the level of sales of the website, and consequently your personal income.
1. Pump your personal brand.
Regardless of the field of activity, you should know your strengths as your own name, put the main accent. It is necessary to make a strategy. You should not lose sight of anything, even minor details that can help you grow.
But one plan of action is not worth it. Do not be lazy, learn, do not save, invest money and time.
The law is such that the more you spend on development, the more you will receive in the final result.
2. Look for an online store customer online.
Having decided to purchase something on the Internet, the buyer would rather search for the necessary information about the future purchase in social networks. They have become an integral part of our lives and it would be foolish to ignore this fact.
Uses social platforms to increase the popularity of a brand or product, industry credibility
Internet marketing — SMM (Social media marketing).
What SMM services does this branch of marketing provide?
- Let’s start with what statistics show us. The modern average person is “online” in an average of 10 hours a week.
- Advertising is unobtrusive and inspires confidence. The bottom line is that users spread on forums, blogs, personal pages, useful material that was created by marketers.
- Developed content that is interesting to the reader. If a person is interested, he will repost material, refer to it.
- Simplifies the distribution of content between users.
- Encouraged the creation of publications referenced to your material. In other words, the publications will contain a link to your product.
- Encouragement repost.
- Optimize the distribution process by searching for the target audience
Thus, you create high-quality content that naturally gets the location of the potential buyer.
3. Help the customer find you.
Some social networks are not enough to promote the site. Suppose you want to purchase a product, find out about it details.
Where to find the information you need without extra energy? Of course in the search engines!
As a rule, people go to the first links that are issued by a search engine. This is the work and effort of the whole team, specialization of which is SEO optimization promotion.
SEO (abbreviation from Search Engine Optimization Eng.) is a set of works to increase attendance, site visibility in to increase popularity.
What does an SEO specialist do?
- Analyzes the semantic (semantic) core of your site and selects keywords for search. Such words exactly describe your product, activity, and are popular with online searches. Then works on the internal structure (internal optimization) of the site. Easier said, working on the content site – meta tags, text.
- Further deals with external optimization. Studying business, creating the most effective development strategy in the Internet, injects it through directories, links and forums. Improves them.
- Looks at changing algorithms.
- Adapts the site in such a way as to encourage the right buyer to spend time on it.
- His responsibilities include monitoring competitors, new products, productive work.
- Reports on his work to the customer.
Thanks to competent work, your web-based enterprise will have leadership positions and will enter the top 10.
4. People love beautiful wrapper.
The perception of the external image is an amazing thing. Meet, as you know, in clothes. Imagine the design of the site is your clothes, and what is clothing? This is the image, style, individuality, status, expression of an attitude to the potential to the client. If the site looks interesting, then the owner is interested in attention, so is human psychology.
Web designers will help make a beautiful wrapper and their work is as follows:
- It will competently create a user interface, which will facilitate interaction with the created website program.
- It will create a clear, universal, at the same time creative web site design.
- It thinks about how they will see all the information on the site, in what sequence.
- It will create a menu, a site map, a transition to contacts.
5. Sale after sale.
In addition to expanding the customer base, you must keep existing customers, make them fans of your brand.
If you could get a client, it means that you have caused his trust in yourself and attracted cooperation. Do discount systems, nice bonuses to a constant clientele.
Do not forget about the e-mail, newsletter. Signed people will be able to receive your attention, information about updates, seasonal discounts with the frequency that you set (every few months/month/ week). Social Notifications networks are sure to include in this list.
The ability to communicate online must be done using the button. Automatic call a welcome consultant, after placing the order.
6. Make friends with the client.
Implies that pressure, an obsessive story of the seller, forcing the purchase of your product is the right way scare the customer and forget about him forever. At what the word of mouth will work, the bad glory will fly apart about you.
Another thing is the involvement in the process, the ability to make a decision with his head, advice. Respectful attitude will attract visitors to the site.
7. Loyal pricing.
Set the best prices for your products. Many people expect from online purchase lower prices than in the store. Also, note that too low prices are also not credible.
We advise you to study the prices of all your potential competitors.
8. Create an image of the future.
You need to clearly understand why you need exactly your product and draw a positively colored image of the future, after purchase.
People are very attached to their emotions, if you can not cause an emotion in him, he is yours. It will attract other visitors to the site.
Knowledge is only useful when applied in practice.
How to increase sales in the online store 2018:
Useful article for those who are interested in creating a web site for marketing purposes, attracting visitors to site. SMM, SEO, WEB-design and much more useful information.