What are E-A-T factors and why are they important for SEO?

How is EAT translated? E-A-T is an abbreviation of three English words: Expertise, Authoritativeness and Trustworthiness. These factors are some of the most important factors for SEO, especially for sites that provide information that is important to users, such as in the areas of finance, health or life.

Expertise means that the content on the site is created and updated by experienced experts in the field. The authors of the articles should have in-depth knowledge and understanding of the topic they are discussing.

Authorship means that the site is a reputable source of information. This can be achieved through factors such as:

The presence of positive reviews from users;
the presence of links from other authoritative sites;
the presence of awards or other recognitions.

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Reliability means that the information on the site is true and up to date. This can be ensured through factors such as:

Availability of links to sources of information;
regular content updates;
the existence of a fact-checking system.

Importance of E-A-T for SEO

They increase user trust in a website, which leads to more clicks on its links in search results.
They increase a site’s chances of being ranked at the top of the search results for queries related to the site’s subject matter.
They help avoid penalties from Google that can be imposed on sites with low E-A-T.

How to improve your website’s E-A-T factors

Given the constant changes in search engine algorithms, it is important to pay attention to E-A-T factors (Expertise, Authoritativeness, Trustworthiness) to improve your website’s ranking. First of all, it is important to have a team of qualified experts with specialized expertise in your chosen field. Their knowledge and experience will help increase the authority level of your content.

The second important aspect is to create authoritative content. This can be achieved by publishing research, expert articles and testimonials that prove your expertise in the relevant field. It is also important to incorporate the opinions of experts and renowned professionals, which will also help to increase the authority of your website.

Finally, trust is a key factor for improving E-A-T. To increase the trust of users and search engines, it is worth actively working on creating a trustworthy environment on the site. This can be achieved by publishing real testimonials, opening up about your team and publishing credible sources of information.

What does YMYL mean

What is YMYL? YMYL is an acronym for “Your Money or Your Life”. In Russian it means “Your Money or Your Life”. Google uses this term to refer to sites that contain information that may affect the user’s health or financial situation.

YMYL sites include, for example:

Medical sites that provide medical advice or information about medicines.
Financial sites offering financial advice or services such as investments, loans or insurance.
Legal sites that provide legal advice or services.
News sites that provide information about socially important events.
For YMYL sites, Google applies stricter content quality requirements. This is because information from such sites can have a significant impact on users’ lives.

How to improve the quality of content on YMYL sites?

To improve the quality of content on YMYL sites, you should adhere to the following guidelines:

Ensure that the information is accurate and reliable. All information on YMYL sites should be verified and reliable.
Use reputable sources. If you use information from other sources, make sure those sources are authoritative.
Provide readers with the opportunity to verify the information. Provide readers with links to the sources of the information you use.
Involve experts in content creation. If you are writing about a complex topic, involve experts in the field in creating content.

Conclusion

Ultimately, YMYL (Your Money or Your Life) is a concept worth considering when creating content for websites. It is important to realize that the information we provide can have a big impact on the lives of users, especially in the areas of finances, health and safety. It is therefore important to be responsible and considerate when creating content that can affect people’s lives.