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Daunenkomfort.com website redesign

Daunenkomfort.com website redesign

Customer information

Daunenkomfort is a German manufacturer of quality branded pillows and blankets with many years of experience, friendly and reliable service. Pillows and blankets are made by our own hands. Down pillows and blankets with high quality fillings of natural goose, duck down and fine down.

CUSTOMER REQUEST

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The client approached Outsourcing Team to launch an advertisement. During the expert's analysis of the PPC site, namely: competitor analysis, analysis of the results of the advertising test period, analysis of user experience, due to a large number of errors it was decided to redesign the site.

Вводные данные Input data

Market:

Germany and European countries

Niche:

Blankets and pillows made of natural down

Какие проводились работы Progress

After the client filled out the brief and discussed all the wishes for the site, a clear step-by-step plan was made to create a new design on the site.

A work plan was created:

  1. Selection of color scheme for the site.
  2. Creation of mobile and PC version of the site in Figma and approval of this layout by the client;
  3. Reproduction of the new design on the site;
  4. Filling the site with updated content in accordance with the new blocks;

In accordance with this plan, the Outsourcing Team specialists started redesigning the website. PPC specialists of our team were also involved in the works, which allowed us to make a new website design in accordance with the requirements of the future launch of advertising on the website.

  1. Having analyzed the logo of the company “Daunenkomfort”, our designers selected a palette of colors in which the new design of the site will be implemented.
    2 After selecting the color palette and analyzing all the wishes of the client, the appropriate layout for mobile and PC version of the site was developed.
    3.After the client approved the layout of the website, the programmer of our team started updating the design on the website of the company “Daunenkomfort.com”. As a result, the design was successfully updated and the functionality of the site was improved.

Work results

  1. The site’s header has been updated

Before the redesign

After the redesign.

2.Updated the block with the main information of the page

Before the redesign

After the redesign.

3. Added end-to-end blocks with company benefits, a block with customer reviews, also added a block with blog articles.

Privileges Block

The “Reviews” block

Block with articles

4.added block with popular products on the site

5.Changed the general view of the product category page

Before the redesign

After the redesign.

6.Product card design changed

Before the redesign

After the redesign.

  1. Blog added

As a result of the redesign of the website “daunenkomfort.com”, the number of orders increased during the month. Thanks to the teamwork of the PPC department and designers, the development of a new design was on the condition of contextual advertising in the future, which allows, subject to contextual advertising, to increase the amount of organic traffic and the level of conventionality, she by an order.

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