МИ ПРАЦЮЄМО ДЛЯ УКРАЇНИ
Input data
Work in progress
After analyzing the site and the brief, the client was offered an SEO promotion service. One of the recommendations of our specialist was to make changes to the website design to improve the user experience, which directly affects the SEO promotion of the site.
The following was developed
- Optimization of the main page. Logical placement of blocks on the main page of the site to improve the conversion rate of the site.
- Adding a block with SEO texts on product category pages.
- Design layout of a blog for the website.
Home page before optimization
Home page after optimization
Placing the blocks in this order increased the time of the user’s session on the site due to the fact that when the page loads, the user immediately sees a list of product categories and clicks on them with further actions that lead to the purchase of goods without spending time searching for categories on the site.
Product category with added SEO text
The addition of a block with SEO text made it possible to improve the relevance of pages and improve their positions in search results.
The development and creation of a blog on the website will make it possible to promote the site for information search queries, which would increase targeted traffic to the site.
As a result of the work done, the client was satisfied, and the changes resulted in an increase in orders and an improvement in the site’s position in search results.
