Improving user experience on the Monolit website

Progress

While working on improving the SEO of the site, we analyzed the structure, services, and user experience of the site. Our team worked through all the possible options for improving the site and created a plan to make step-by-step changes to the site.

1. Optimization of the structure of services, namely the actualization of services on the site;
2. Improving the conversion rate of the site;
3. Updating the overall look of the pages for better user understanding;
4. Adding new blocks to the site (testimonials and photo gallery);
5. Added “Vacancies” section

In accordance with this plan the technical task for the programmer was formed. During the development of the site optimization plan were involved PPC and SEO – specialists, which further allowed to immediately prepare the site for quality promotion in search engines and advertising.

The obtained results

1.Optimization of the structure of services, namely, updating of services on the site

A number of new services were added to the site. And the general structure of the site was updated, which allows to understand more clearly what services the company provides.

A graphical display of units in the “Our Services” section has also been added

2. improving the conversion rate of the site

Feedback forms in the header of the site and buttons for automatic scrolling to feedback forms on the pages of services were added to the site, these innovations increase the chances of leaving a request from the client.

Feedback form in the site header

“Go to calculation” button on the ‘Industrial Floors’ service page

3.Updating the overall look of the pages for better user understanding

In general, on the pages of services was added a graphical display of subcategories, buttons to automatically scroll to the feedback form, added testimonials for this service and photo gallery, which gives the user a visual look at the work of the company “Monolit” depending on the selected service.

Photo gallery on the Industrial Floors page

Reviews on the Industrial Flooring page

4. adding new blocks to the site (testimonials and photo gallery);

Blocks with customer testimonials were added to the services pages and the homepage and the slider was updated.

Updated slider on the main page of the site

Testimonials on the main page of the site

5.added section “Vacancies”

In this section actual vacancies of the company “Monolit” are published

Vacancies section

As a result of the work performed on the site, the user experience was improved, as evidenced by the increase in conversions on the site.

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Then contact us. Our team will make your business a success.