Improving the user experience on the Race Expert website

Progress

Progress of workAfter our specialists analyzed the site and the brief that the client filled out. In order to achieve the client’s goals, we offered SEO service – website promotion. One of the recommendations of the specialist of our company was to improve user experience on the site, which is one of the important steps to improve the position of the site in the search engine.

An improvement plan was developed:

1. Optimization of the homepage;
2. Optimization of the main menu;
3. Optimization of the categories page;
4. Optimization of the “About Us” page;

In the process of optimizing the main page our specialists decided to add a block “Guide to sports”. Thanks to the addition of this block people who have just started to engage in this sport can see what nutrition consumed by athletes engaged in this sport. And get all the necessary information on nutrition.

of the “Sports Guide” block

Block “Hyde by sports ”Block page “Hyde by sports”, sports nutrition for runners

A block with reviews from athletes of different sports has been added. Where the product, sport (which the athlete is engaged in), age and his feedback on this sports nutrition is indicated.

Reviews” block

Added a slider with promotions and a button, when clicking on which the user gets to the category of goods with promotions

Slider on the main page of the site

A block indicating free shipping when ordering a product for a certain amount has been added. After the user has added some product to the cart, this block changes color proportionally to the amount of money for which the order was made and how much is left before free shipping.

Before you add an item to your cart

After adding an item to the cart

The block with product brands has also been expanded

2. Optimization of the main menuThe main menu has been optimized by adding images of sports nutrition according to categories. This optimization allows the user to navigate faster to the necessary product on the site.

К оптимизации меню

Optimization of the main menu

The main menu has been optimized by adding images of sports nutrition according to categories. This optimization allows the user to navigate faster to the necessary product on the site.

4.Optimization of the About Us page

On the about us page, a photo of the co-founders has been added, photos from competitions and charity work have been added, increasing user confidence in the site due to the presence of organic photos.

These improvements were part of SEO – website promotion and had a positive impact on the user experience. The client was satisfied with the changes and continued to cooperate with us.