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Outsourcing Team › Portfolio › Design › Redesign of the UKRTEK transformer sales website
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Khmelnitsky, Zarichanska Street, 3/1,
floor 2, office 207

Redesign of the UKRTEK transformer sales website

Redesign of the UKRTEK transformer sales website

Client information

UTEK-PODOLIE (ukrtek.com) is a Ukrainian company specializing in the supply of high-voltage electrical equipment at manufacturer prices. The company's main activities include the sale of various types of power transformers (TM, TMG, TMZ), complete transformer substations (mast, city, block), and switchgear.

CUSTOMER REQUEST

Our team was tasked with a comprehensive redesign of the UTEK-PODOLIE website to align its visual and functional components with the company's high status in the electrical equipment market. The client's primary request was to create a modern, intuitive interface that would effectively present a wide range of transformers and substations, simplify the process of obtaining technical consultations, and increase the trust of potential partners through the professional presentation of complex engineering solutions.

Вводные данные Input data

Market:

Khmelnitsky, Ukraine

Niche:

Sale of transformers

Какие проводились работы Progress of work

The work on the project began with designing the structure “from scratch,” as many important pages were simply missing from the original site. We progressively developed the architecture and design of each section:

  • Home Page: We created a central hub that instantly introduces the user to the company. We added a large banner with a call to action, a product categories block for quick navigation, an infographic showcasing advantages (40 partners, 24/7 operation), and a section with partner logos, which did not exist before.

Look before the redesign

Home page design BEFORE

Look after the redesign

Home page design AFTER

  • Category Page: This page underwent mainly stylistic changes: the page header and category icons were redesigned. Innovative solutions for this page included the addition of a contact form block and a page description block.

Look before the redesign

Category page design BEFORE

Look after the redesign

Category page design AFTER

  • Product Page (TM Transformers): We redesigned the product card, replacing dry text with availability status, manufacturer info, delivery times, and warranty details. The main element is a large table with technical specifications (power, voltage, current), and a technical catalog download option was also added.

Look before the redesign

Product page design BEFORE

Look after the redesign

Product page design AFTER

  • “About Us” Page: This is a new page that was previously missing from the site. It tells the story of the company’s “goals” and “mission,” which in turn transforms a faceless site into a brand page with clear values.

About Us page design

  • Certificates Page: An important section that was previously lacking. We created a convenient gallery with certificates of conformity, which is a critical trust factor for engineering and government organizations.

Certificates page design

  • “News” Page and Individual “News Item” Page: A full media section was developed. A news grid with dates and categories allows clients to follow the company’s updates, while an individual article page with high-quality typography and lists makes reading technical content convenient.

News page design

  • “Contacts” Page: We integrated an interactive map, a clear block with the address and phone numbers, and a large feedback form for rapid lead generation.

Contacts page design

Particular attention was paid to mobile responsiveness. Since this is a very important factor in the modern world, and most people use mobile devices to browse websites, correct display on them is extremely critical.

The entire redesign process was built on a combination of functionality and a strict industrial style, where every element (from fonts to red accents in the design) works toward conversion.

Полученный результат The result obtained

The main result of our work was the creation of a powerful corporate tool that fully covers the needs of a modern B2B business in the energy sector. The client received not just a “pretty picture,” but a full-fledged digital asset that works for the company’s authority and automates part of the pre-sale processes.

Thanks to the redesign, we achieved the following results:

  1. Full Information Transparency: The creation of pages that did not exist before (certificates, news, detailed product cards) allowed us to address most typical questions from potential customers even before the phone call stage.
  2. Technological Leadership: The new design and functionality of the specification tables brought “UKRTEK-PODILLIA” to the same level as leading international equipment suppliers. The site looks professional, reliable, and modern.
  3. Responsiveness and Accessibility: Now the company is available to its clients 24/7 on any device. The mobile version has become a full-fledged working tool for engineers and procurement specialists, significantly expanding the audience and increasing user loyalty.
  4. Aesthetics and Functionality: We successfully combined a strict industrial style with maximum ease of use (UX). Every design element—from the red lightning bolt in the header to the footer structure—is dedicated to a single goal: building trust and stimulating cooperation.

The website has become a reflection of the real-world success of “UKRTEK-PODILLIA” LLC, transferring it to the digital plane in compliance with all modern web development standards of 2026.

If you need a high-quality design that takes into account every detail of your business and turns casual visitors into regular customers—contact the Outsourcing Team. We create solutions that deliver results.

Need a modern website design? We know what to do, submit your request below!



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