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Contextual advertising of the online home textile store “Towel”

CLIENT INFORMATION

Internet store “Rushnychok” offers a large selection of home textiles, which can be purchased both wholesale and retail. On the site you can find and buy: plaids, sheets, towels of different types, tablecloths. All available goods in the store are of good quality and at affordable prices. Shipment of goods is carried out as soon as possible and operates throughout Ukraine.

CUSTOMER REQUEST

The owner of the online store “Rushnychok” approached Outsourcing Team with the need to launch contextual advertising. The main purpose of this request is to increase the number of sales on the site and increase the reach of the target audience.

Input data

Market:

Ukraine

Niche:

Sale of home textiles wholesale and retail.

PROGRESS OF WORK

The owner of the online store was offered to fill in a brief, where the main project data, objectives and approximate budget for advertising expenses were entered. Having analyzed the provided brief, Outsourcing Team specialists started working on the project.

In preparation for the launch of contextual advertising for the online store “Rushnichok” the following actions were performed:

Creation of the semantic core of advertising.
Calculating the budget and forecasting results.
Creating texts for advertisements.
Setting up an account in Google Analytics.
Importing the main goals into the Google Ads account.
Setting up advertising campaigns.

Information on the results of contextual advertising work is provided for the period – 01.06.2024-31.12.2024.

Indicators before the start of work

At the beginning of the launch of the advertising campaign, the traffic sources were analyzed.

Between June 1 and June 30, the number of users on the site was 6,430. During this time there were 2,214 users from Google advertising, of which 1,978 were new users.

According to e-commerce data directly from Google advertising there were 269

transactions totaling 453,655.35 UAH (last month 345,320 UAH)

Average check – 1,686.4 UAH (last month 1,709.5 UAH).

Received results

For the period of advertising from 01.06.2024 to 31.12.2024 on the site there was an increase in traffic by 14,371 users from Google ads 3834 users. Conversions for this period increased by 415.

For this period the total amount of sales from advertising increased by 781,871 UAH.

Between December 1 and December 31, the number of users was 20,801. During this time, there were 6,048 users from Google ads, including 5,232 new users, and 8,864 sessions realized. (A session is a stretch of time when a user is actively engaging with your site. A single user can make multiple sessions).

The average duration of one session is 00:02:16.

the largest number of visitors to the site on advertising was from such regions:

Kiev: 1182 users
Dnipropetrovsk region: 631 users
Lviv region: 584 users
Odessa region: 402 users

According to e-commerce data, there were 715 transactions directly from Google ads totaling UAH 1,235,526.79 (last month UAH 1,027,986.82)

Average check – 1,728 UAH (last month 2,039.65 UAH).

Shown are Google advertising campaigns that ran from December 1 to December 31. The cost of all advertising campaigns amounted to 40,858.11 UAH (last month 41,039.49 UAH).

Average cost per click: 2.99 UAH (last month 3.68 UAH)

Cost of conversion (registrations and transactions): 57.14 UAH (last month 81.50 UAH)

The owner of the online store “Rushnichok” is satisfied with the results, so our team continues to work on running advertising campaigns in search, with constant improvement of results.