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Launch of contextual advertising in Google for Bilyk Ultra Laser Medical Center

Client information

The medical center of laser dermatocosmetology “Bilyk Ultra Laser” was opened in Khmelnitsky in 2015. Both women and men turn to the center. “Bilyk Ultra Laser” offers clients a wide range of medical and cosmetic procedures: aesthetic, cosmetic and laser-therapeutic procedures for facelift, wrinkle reduction, rejuvenation, removal of neoplasms. The cosmetology center provides quality and qualified services in various fields: Cosmetology - medical, laser, hardware and aesthetic; Trichology; Dermatology; Oncology.

CUSTOMER REQUEST

The owner of Bilyk Ultra Laser Medical Center approached our Outsourcing Team with the need to launch a search advertising campaign. The main purpose of this initiative is to increase the number of cosmetology clients and increase the awareness of the medical center among the target audience.

Input data

Market:

Ukraine

Niche:

Cosmetology, trichology, dermatology, oncology;

PROGRESS OF WORK

Outsourcing Team has been working with Bilyk Ultra Laser cosmetology center since 2018. During this time, we managed to get a good understanding of the main goals, niche specifics, and the client’s wishes. In preparation for the launch of contextual advertising campaign for “Bilyk Ultra Laser”, the following stages were passed:

Keyword selection.
Forecasting results and budget calculation.
Writing texts for advertisements.
Creating and setting up an account in Google Analytics.
Importing the main goals into the Google Ads account.
Setting up advertising campaigns.

Information on advertising performance and results is provided for the period 01.03.2024 to 30.09.2024. During this time, you can observe a significant growth of the main indicators.

For the successful start of the advertising campaign our specialists have developed ads.

PC announcement – version

Ad mobile version

Indicators before the start of work

Analyzed traffic sources and got the following results:

Between March 1 and March 31, the number of users was 3,393. During this time, there were 2,623 users from Google ads, of which 2,477 were new users. 189 conversions were achieved during this period.

RESULT OBTAINED

Contextual advertising, as expected, brought positive results for the customer. During the period from 01.03.2024 to 30.09.2024 the number of users increased by 3,295. The number of conversions increased by 56.

Between September 1 and September 30, the number of users was 6,688. During this time, there were 2,755 users from Google ads, including 2,738 new users, and 3,212 sessions realized. (A session is a stretch of time when a user is actively engaging with your site. A single user can make multiple sessions).

The average duration of one session is 00:00:34. The report also shows that on average, one website user makes 0.56 sessions with an interaction on the site.

Site conversion rates have improved:

Between September 1 and September 30, 245 conversions were achieved with Google ads, which are displayed in the study, (last month 221), of which the main ones were:

– 142 phone number clicks (last month 110);

– 79 contact form submissions (last month 78);

– 10 clicks on the go button in Viber (last month 5)

– 15 clicks to go to Telegram (last month 28).

Shown are the Google advertising campaigns that ran from September 1 to September 30. The cost of all advertising campaigns amounted to UAH 30,330.39 (last month UAH 28,882.74).

Average cost per click: 8.01 UAH (last month 8.05 UAH).
Ad impressions in search – 29,726 (last month 21,877 UAH).
Clicks on ads amounted to – 3,788 (last month 3,569 UAH).
Total conversions – 245 (last month 221)
Cost per conversion – 123,60 UAH (last month 130,18 UAH).

Medical center “Bilyk Ultra Laser” is satisfied with the results, so we continue cooperation with the customer on maintenance and optimization of advertising campaigns on the Internet.