Launch of contextual advertising for RTI Ukraine

PROGRESS OF WORK

Having analyzed the brief, which was filled out by the client, the main goals were set, namely to increase traffic on the site, lead generation, increase conversions. To achieve these goals a plan was drawn up.

1. Analysis and selection of relevant keywords.
2. Forecasting the results of advertising.
3. Budget calculation.
4. Creating texts for advertisements.
5. Setting up a Google Analytics account.
6. Setting up Google Ads.
7. Development and customization of effective advertising campaigns.

Information on the work of advertising and its results is provided for the period 01.04.2021 to 31.10.2021. During this time you can observe a significant growth of key indicators.

The results are obtained one month after the launch of advertising.

For the month of March, the number of users on the site amounted to 2,061. During this time, there were 1,006 users from Google ads, of which 997 were new users, and 1,187 sessions were realized. (A session is a stretch of time when a user is actively engaging with your website. One user can make multiple sessions).

The average bounce rate (for advertising) is at – 70.26%.

 

Between April 1 and April 30, a total of 52 conversions were achieved, of which:

– 1 add to cart;

– 5 clicks on the phone number;

– 2 checkouts;

– 7 initiated bitrix chats;

– 6 submitted bitrix forms;

– 1 submitted Clarification form;

– 30 bitrix chat openings.

Google advertising campaign, which was launched in the period from March 1 to March 31, is shown. The cost of all advertising campaigns amounted to UAH 4,533.11.

Average cost per click: 3.66 UAH.

After the first month of advertising, the results obtained were analyzed and the advertising campaign was optimized to improve the results obtained in the future.

For the month of October, the number of users on the site was 1,516. During this time, there were 1,516 users from Google ads, of which 1,464 were new users, and 1,788 sessions were realized. (A session is a stretch of time when a user is actively engaging with your website. One user can make multiple sessions).

The average bounce rate (for advertising) is at – 75%

Between October 1 and October 31, a total of 173 conversions were achieved, of which:

– 4 add to cart;

– 4 clicks on the phone number;

– 2 checkouts;

– 11 initiated bitrix chats;

– 6 submitted bitrix forms;

– 31 bitrix chat openings;

– 115 smart goals;

Google advertising, which was launched in the period from October 1 to October 31, is shown. The cost of all advertising campaigns amounted to 12,317.78 UAH.

Average cost of a click: 6.51 UAH.

Average cost of a targeted action (purchase + completed forms + initiated chat): 492.16 UAH.

RESULT OBTAINED

Contextual advertising, as expected, brought the customer positive results. For the period from 01.04.2021 to 31.10.2021 increased the number of users on advertising by 510, and also rose the rate of new users, namely 467 new users more. The level of conversions increased by 121. At the same time, the average cost per click decreased by 2.85 UAH. Due to the positive work of advertising at the client accordingly increased the level of sales on the site.

RTI UKRAINE is satisfied with the results, so we continue to cooperate with the customer on the maintenance and optimization of advertising campaigns on the Internet.

Want to achieve such results!

Then contact us. Experienced PPC-specialists will help to make your business known to as many people as possible.