План проєкту

Creating a content plan
Conducting photo shoots in the salon to improve content quality
Posting content on social networks
Tracking the results of the posted content
Adjusting the content plan based on the results obtained
Launching a promotional campaign on the drawing

Progress

At the time of the start of the collaboration, the salon had a minimal presence in social media: there were only 7 subscribers. It was important to create brand awareness on Instagram from scratch, develop a corporate identity and attract new clients to increase the popularity of services.
Also, due to the active development of the salon, there was a need to find new staff who could provide clients with quality services that would match the image of the establishment.

First publications

The main goal of the content was to attract subscribers and potential customers, as well as to create reliability and high quality of services. We used the approach with thematic blocks:

Black polish and short nail length is a rebellious classic 💣

The combination of matte and glossy black polish makes this manicure especially interesting, and a simple and symmetrical pattern creates a really unique composition

Want something just as original and unremarkable Contact our master Elena at 🌷 Zaliznyak St., 8/1 You can make an appointment by ☎ 067-671-91-31

#OlaVie_nails #beauty #manicure #Ola_Vi

A real mom’s fashionista 👍A realmom’s fashionista 👍

Bring your little fashionista to us, skillful and tender hands of master Tatiana will create an interesting image for him. We are waiting for you at the address 🐾 m. Khmelnitsky, Starokonstantinovskoe Highway, 2/1B, shopping center “Agora” ❤ You can sign up by ☎ 097-069-30-23.

#OlaVie_hair #beauty #child_ #Ola_Vie

A place where only one lord reigns — Beauty 😍.

This is where we turn simply beautiful women into extremely beautiful women.

We are waiting for you at the address 👉 m. Khmelnitsky, Starokonstantinovskoe Shosse, 2/1B, shopping center “Agora” or Zheleznyak Street, 8/1.

#OlaVie_salon #beauty #Ola_Vie #interior #manicure #manicure

The first publications, which highlighted spring trends, new services and an invitation to visit the salon, received high activity. Users actively responded to the offers, left comments and shared their experiences, which indicates an increased interest in the services.

Examples of publications at the end of 2018

At the final stage of 2018, Ola Vie SPA implemented several publications that demonstrated not only the relevance of the offers, but also a creative approach to attracting customers. These messages focused on New Year’s promotions and trendy services, emphasizing the festive atmosphere and the pleasure of self-care, namely:

We do New Year manicures every day!

Corporate parties, Christmas, New Year — the work is boiling and brings us incredible pleasure❤

Are you already prepared for the holidays?

New Year’s design performed by the master Roxolana.

Contact us at:

🌺 м. Khmelnitsky, ul. Zheleznyak, 8/1;

Sign up by phone: ☎ 067-761-91-31.

#OlaVie_manicure #Khmelnytskyi #nails #manicure #manicure #melnytskyi #salonkrasi #OlaVie #salon #newyear

Nails are a whole space for creativity!

Manicure in modern understanding is not only hygiene, but also aesthetics, exclusive, if you want😍

Creative inspiration from the master Irina.

Contact:

🌺 м. Khmelnitsky, Starokonstantinovskoe highway, 2/1B, shopping center “Agora”.

Sign up by phone: ☎ 097-069-30-23.

#manicurehmelnytskyi #OlaVie_manicure #Khmelnytskyi #nails #salonkrasi #OlaVie #salon #gelakhmelnytskyi

Stylish manicure with taste!

Our girls have summer in their souls, but they want a holiday🤗.

Warm New Year’s design from the master Marina.

Contact us:

🌺 м. Khmelnitsky, Starokonstantinovskoe highway, 2/1B, shopping center “Agora”.

Sign up by phone: ☎ 097-069-30-23.

#OlaVie_manicure #Khmelnytskyi #nails #salonkrasi #OlaVie #salon #nogtikhmelnytskyi #manicurehmelnytskyi

The publications developed at the end of 2018 had a significant impact on the overall performance of Ola Vie SPA. Attracting new clients and increasing brand awareness were obvious results of the team’s work.

They allowed us to attract many new subscribers on social networks, which indicates an increase in interest in the salon’s services. Activity indicators on the company’s pages have increased significantly, which confirms the interest of potential clients.

Each of the publications was distinguished by a high level of interaction. For example, messages with New Year’s manicures received a significant number of likes, comments and reposts, which confirms their popularity among the target audience.

Thanks to regular publications, promotions and competitions, clients became more active: the number of appointments for procedures, phone calls and requests for services increased significantly.

Thus, by the end of 2018, publications not only increased Ola Vie SPA brand awareness, but also contributed to an increase in the number of visitors, subscribers and, finally, new clients in the salon.

Examples of publications at the end of 2019

In 2019, Ola Vie SPA developed publications aimed at increasing interest in the salon’s services and strengthening customer loyalty. Here are some examples of successful publications:

We offer you a complex facial care

Thanks to coral peeling the skin is saturated with vitamins, minerals and vegetable proteins.

The course should consist of four procedures with an interval of 1.5-2 weeks.

At the end of the course you will receive:

💠 Improved blood circulation in all layers of the skin;

💠 Reduction of post-acne manifestations;

💠 Cleansing and narrowing of pores;

💠 Getting rid of age spots, scars;

💠 Good rejuvenating and refreshing effect;

💠 Restoration of skin elasticity and tone;

💠 Reducing the appearance of scars and stretch marks on the skin.

We are waiting for you at: Khmelnitsky, Starokonstantinovskoe highway, 2/1B, shopping center “Agora ” 👈 ☎️ 0970693023

#skin #secrets #salon #salon #agora #everyday care #beauty salon #khmelnitsky #ola_vie

Something that’s guaranteed to give you confidence ✨

I think we all notice how much the world around us changes when we feel beautiful.

How closely connected our appearance with the perception of ourselves and others.

Just a beautiful styling and makeup and we are ready to conquer the world💃.

And together with @ola_vie_spa it is much easier to do it.

And how confident you feel after beauty salons

The work of our master Olga 😊

We are waiting for you at: Khmelnitsky, Starokonstantinovskoe highway, 2/1B, shopping center “Agora ” 👈 ☎️ 0970693023

#makeup #layout #salon #agora #everyday care #salonkrasi #khmelnitsky #ola_vie

Why choose an apparatus pedicure?

💠 Fine technique and skillful grinding will help to preserve the texture of your nails and they will delight you with health, smoothness and bright color for a long time.

💠 The hardware technique uses a special solution that interacts only with rough skin, as if sensing exactly where it is.

💠 Saving your finances.

After this cleaning, the skin grows back slower, so you will visit the specialists less often.

This type of pedicure will effectively get rid of annoying calluses and successfully treat the most problematic areas of the skin.

Trust your feet to our beautiful master — Ekaterina😊

We are waiting for you at: Khmelnitsky, Starokonstantinovskoe highway, 2/1B, shopping center “Agora” 👈 ☎️ 0970693023

#pedicure #apparatus_cleaning #agora #salon #khmelnitsky #salonkrasi #ola_vie

The publications implemented for Ola Vie SPA in 2019 contributed to a significant increase in brand awareness and active expansion of the client base. Publications about facial care, manicure, pedicure, hairstyling and beauty treatments generated interest among subscribers, which contributed to an increase in the number of appointments for services.

By the end of the year, the number of Instagram subscribers increased from 7 to more than 2,563, and the reach of posts constantly exceeded the initial figures. In addition, a Facebook page was maintained, which also attracted a new audience, contributing to the formation of a positive image and brand awareness. Requests for services such as manicure, peeling, hair and facial care grew steadily, which confirmed the effectiveness of the content strategy.

A successful approach to publications, an advertising campaign and interaction with subscribers ensured a steady flow of new clients, increased the loyalty of regular ones and secured Ola Vie SPA the status of a reliable and professional beauty salon in the region.

Launching an advertising campaign for the raffle

Additionally, with the creation and publication of various creative solutions, an advertising campaign was launched for a cosmetics giveaway. An example of a successful advertisement: