SMM promotion of the Instagram page of the Bilyk Ultra Laser cosmetology center

What work has been carried out

Customer Request

The owner of Bilyk Ultra Laser Medical Center approached our Outsourcing Team to promote her Instagram page. The main goal of this initiative is to increase the number of cosmetology clients and increase the level of recognition of the medical center among the target audience.

Project Plan

1. Conduct a competitive analysis for design and materials used.
2. Conduct a page audit for customization, proper profile description and search feed.
3. Determine goals and timelines for completion of tasks.
4. Analyze and identify topics of interest to the audience.
5. Coordinate with the client on the photos and videos that will be used to enhance the page.
6. Analyze and determine the style for the Instagram page.

Work progress

In the course of the work, the main task was to provide the page with high-quality content that would attract the attention of the target audience and contribute to the achievement of marketing goals. The publication schedule and content format were changed.

Page design before the new style was implemented

Updated Instagram page after implementing the new style

Since using storis is one of the most effective ways to capture the attention of your audience on Instagram. Some work was done to change the style of storis to match the single overall design of the page.
The style of storis before the work was done

Storis style after the work has been done

Reels was chosen as the main content format as it provides a large audience reach, effective promotion. Instagram actively promotes Reels, so the content has more chances to get into recommendations. Mobility is a major advantage. Reels are created and viewed on mobile devices, making them more user-friendly.

New, more informative Reels were designed and published to visually match the unified, updated profile design.

To increase the target audience of the page and increase customer loyalty to the medical center, a raffle was held that gave three winners the opportunity to win free hair removal, on modern equipment, in the cosmetology center Bilyk Ultra Laser.

The result obtained