Name: Migrating the Myfood website from Tilda to WordPress and adapting it to cater to delivery services
Brand: Outsourcing Team
Rating: 5 (1 reviews)

Transferring an SMS website from Tilda to WordPress

Khmelnitsky

School of Modern Skills is an online platform that offers children a modern education in IT and emerging technologies, providing them with only the necessary and relevant knowledge for the present and future. This school also creates a community of interested peers where everyone can grow and develop their skills.

CUSTOMER REQUEST

Representatives of the School of Modern Skills approached our company with a request to migrate their website from the Tilda platform to WordPress. The main motivation was the desire to have more flexibility in content management, expanding functionality and improving the technical optimization of the resource.

Input data

Market:

Khmelnitsky

Niche:

Educational courses for children

Progress of work

We, at Outsourcing Team, were approached by representatives of School of Modern Skills (SMS) with the task of migrating a website from Tilda to WordPress. The main goal was to provide greater flexibility in content management, improve SEO indicators, expand the functionality of the site and gain full control over the resource without the limitations of the platform.

In this case study we will tell you in detail about all the stages we went through during the transfer of the site from Tilda to WordPress, what challenges we faced, how we solved technical problems and what results we achieved as a result.

Starting point: site on Tilda

The client had a fully functional website created on the Tilda builder. The decision to use Tilda at the project launch stage was logical: it allowed us to get online quickly and create a presentable look without involving developers. However, over time, the functional limitations became noticeable:

impossibility of full SEO customization;
complexity of integration with external services;
limitation in design settings and form logic;
monthly subscription fee without access to the server part.

That is why it was decided to move the site from Tilda to a full-fledged CMS — WordPress.

Preparing for transfer

The first stage was a detailed study of the existing structure of the site:

collected all pages of the site;
fixed URLs to save the structure;
analyzed the content (texts, images, media files);
checked SEO settings (Title, Description, H1, Alt, etc.);
audited the loading speed of the site.

At this stage, it was important to avoid traffic loss, so we did everything possible to ensure that the transfer of the site from tilde did not have a negative impact on positions in search engines.

Site view on Tilde

Tilda admin panel view

Technology selection and development approach

For the new site on WordPress we have selected a custom theme, maximally repeating the design of the original site on Tilda, at the same time allowing:

optimize loading speed;
conveniently manage content through the Gutenberg-editor;
use custom blocks without the need for code;
integrate forms with the CRM client;
implement multilingualism (if needed in the future).

Thus, transferring the site from Tilda allowed not only to preserve the look of the resource, but also opened new opportunities for development.

The view of the site on vordpress

WordPress admin panel view

Content migration

All text, images, buttons, forms and other elements were migrated by hand to maximize quality. We also:

optimized each image for the web (WebP+Lazy Load);
implemented adaptability on all devices;
set up redirects from old URLs if there were changes;
checked accessibility of each element;
tested all forms and integrations.

Each step was accompanied by close communication with the client, so that everything was migrated correctly and without loss of functionality.

Перенос контента

SEO optimization during migration

Transferring the site from Tilda to WordPress allowed us to implement a full-fledged SEO structure, which could not be implemented on Tilda before:

HRU (human-readable URLs);
full control over meta tags;
generation of sitemap.xml and robots.txt;
integration with Google Search Console and Google Analytics 4;
micro markup to improve snippets in Google;
plugins for caching and speeding up site loading.

Thus, migrating the site from Tilda to WordPress improved search visibility already in the first weeks after launch.

The result obtained

The result of the SMS site migration — the updated site became noticeably faster and fully SEO-optimized, which had a positive impact on search engine positions within the first month. The client’s team gained convenient and full control over all content, including pages, forms, and blog. The limitations that existed on the Tilda platform were completely eliminated, allowing the necessary integrations to be implemented and the functionality to be flexibly customized according to the needs of the training project. The new site on WordPress became a robust tool for implementing content strategy and scaling the brand’s online presence.

The project of transferring the site from Tilda to WordPress for School of Modern Skills became an example of effective migration of a resource from a constructor to a full-fledged CMS. We demonstrated that such a transition is not just a technical task, but a strategic decision that opens up more opportunities for growth, development, and monetization of the online presence.

Need help migrating your site from Tilda?

If you are facing the task of transferring the site from Tilda, please contact us — we will gladly help to realize the project quickly, qualitatively and taking into account all your goals.