Name: Migrating the Myfood website from Tilda to WordPress and adapting it to cater to delivery services
Brand: Outsourcing Team
Rating: 5 (1 reviews)

Website development for PM Trades

CUSTOMER INFORMATION

PM Trades is a company that manufactures and sells professional technological equipment for catering establishments. The company has been working in Khmelnitsky for more than 10 years, during this time we have established ourselves as reliable and responsible partners. The company has and produces a wide range of equipment for all types of establishments. Also provide consultation, installation and commissioning of equipment.

CUSTOMER REQUEST

Create a convenient and functional online store for the sale of technological equipment for catering establishments. The site should have a modern design, be adaptive for mobile devices and consist of two language versions. The structure of the site should be intuitive to the user. Available method of ordering and payment on the site.

Introductory data

Market:

Ukraine

Niche:

Industrial kitchen equipment

WORK PROGRESS AND RESULTS

The first stage in the creation of the site was the client filled out a brief, where the client indicated his goals and desires that to the functionality of the site. The main purpose of this online store is to attract new customers and increase sales on the Internet. Before the development of the site was analyzed competitors and highlighted the main important points.

Having analyzed the obtained data it was developed the structure of the site, the main functionality available in the future online store and submitted for consideration and approval by the client.

The client provided the emblem of the company in accordance with the colors of which the site design was developed. During the development the main goal of our designers was to emphasize the individuality of the brand. The next step was to create a website layout in accordance with the developed structure and design. The website layout was filled with relevant products and SEO – texts for further testing and identifying inaccuracies. This site was developed on the Word Press platform, which has all the necessary functionality to create an appropriate online store.

At all stages of the site creation SEO – department of our company participated. Thanks to what we managed to create an optimized site for search engines, which will accelerate the promotion of the site in the search engine. Also after testing the site, our team carried out a number of improvements that improved the technical performance and usability of the site. The improvements included:

Increasing the loading speed of the website;
Writing SEO-optimized metadata;
Fixing existing duplicate pages on the site;
Increasing conversion rates on the site;
Fixing usability errors;

Before launching the website, a thorough testing of the functionality of the PC and mobile version of the website was carried out. As a result of the work done by the Outsourcing Team, the online store “pm-trades.com” was created. Available on PC and mobile version.

Intuitive structure of the site allows you to find the necessary product on the site in two clicks.

The product cards have all the necessary information so that the customer can familiarize himself with the required product in as much detail as possible.

On the category page with the product there are filters on which the client can find the product with the necessary parameters as quickly as possible.

Convenient shopping cart that clearly shows your order and the price for it.

There is a page “News” where you can read interesting articles that answer relevant questions about the selection of industrial equipment for your institution.