МИ ПРАЦЮЄМО ДЛЯ УКРАЇНИ
Audit of contextual advertising
We audit the contextual advertising of your business
An advertising campaign audit is a comprehensive analysis of the effectiveness of your advertising activities. It includes checking settings, evaluating key performance indicators (KPIs), identifying weaknesses, and finding opportunities to improve results. This process allows you to identify which elements of the campaign are working ineffectively and which ones, on the contrary, contribute to the achievement of your business goals.
A contextual advertising audit involves a detailed study of such aspects as ad quality, keyword selection, landing pages, and budget. Its main goal is to ensure that you get the most out of your advertising investment.
The main elements of the audit:
- Check ad campaign settings.
- Evaluation of key performance indicators (KPIs).
- Analysis of the quality of keywords.
- Study the relevance of ads.
- Evaluation of the effectiveness of landing pages.
- Checking the budget allocation.
- Budget optimization. An audit of your advertising campaign will help you determine whether your funds are being used correctly. You will learn which elements of the campaign need to be improved to avoid unnecessary costs.
- Increase efficiency. The audit will help you improve CTR, conversion, and other key metrics. You will receive recommendations on settings that will make your ads more effective.
- Identification of errors. The audit reveals technical errors such as incorrect geotargeting settings, wrong keywords, or ads that don't match your target audiences.
- Competitor analysis. During the contextual advertising audit, you will receive information about competitors' strategies that will help you stay one step ahead.
- Development of new strategies. The results of the analysis allow you to create more accurate and personalized strategies to achieve your business goals.
The first step is to collect and analyze information about your current advertising campaign:
- Studying the metrics of Google Ads or another advertising platform.
- Analysis of the choice of keywords.
- Checking the relevance of ads to landing pages.
At this stage, we check the quality of ads, their relevance, and compliance with user requests. Special attention is paid to:
- Ad texts.
- Visual elements (in the case of display advertising).
- Matching ads to landing pages.
Evaluation of the use of the advertising budget is carried out. This stage includes:
- Determining the cost of ineffective keywords.
- Rate analysis.
- Recommendations for reallocation of funds.
All technical aspects are checked here:
- Geotargeting.
- Setting the display frequency.
- Use of negative keywords.
The results of the analysis are summarized and a report with recommendations is created:
- What keywords to add or remove.
- How to improve ad copy.
- What to change in campaign settings.
We have been cooperating with the Outsourcing Team for about 2 years. During all this time, there was no thought of finding other contractors. We have a product that is difficult to promote, and in order to effectively advertise it, you need to understand its essence. The guys watched seminars, participated in master classes, etc., in order to understand as well as possible what they are promoting. This is true professionalism for me. At the same time, the results were not long in coming - thanks to the increase in the influx of leads through advertising, we managed to increase profits. Good luck to you! We love you and are ready to try all the innovations in the field of advertising
Irina Pashko
We started working with the Outsourcing team from the very beginning. After the first meeting, there was no doubt that they knew what they were doing. The result was not long in coming!