Implementation and selected type of announcements
The result of any advertising campaign depends on several factors. Among them:
- the right choice of social network;
- choosing the right ad format;
- ad settings.
In this case, we chose targeted advertising on Instagram, as this network has the most potential customers for the client. It was decided to advertise in stories. For the announcement, our targetologist created banners that show the main categories on the client’s site: burgers, sushi and pizza. When you click on one of the dishes, the corresponding page of the site opens.
We also developed three different designs for ads, for each of the cities. We tracked the effectiveness of each of the options.
The first image worked best for all cities – the most favorable click cost and 92% of all ad clicks were made with this particular design.