МИ ПРАЦЮЄМО ДЛЯ УКРАЇНИ
Input data
Progress of work
New Content Design
We completely redesigned the visual style of the page, creating new templates for stories, posts, and reels. The design has become more modern, recognizable, and matches the look of high-quality local businesses on Instagram today.
The design update is not just about aesthetics. A clean and consistent style immediately signals to the audience that the company is serious and takes care of its image. This directly impacts the first impression and the decision to follow or get in touch.
BEFORE
AFTER
Bio Optimization
The old bio was cluttered and too generic. We rewrote it so that within 3 seconds it’s crystal clear: what the company is, what it does, and where it is located. We also added keywords that help the profile rank better in Instagram search.
BEFORE
AFTER
“Contact” Button
We simplified the customer journey to booking by adding a direct call button to the profile. Now, anyone who wants to book an appointment or ask a question doesn’t need to navigate anywhere else — one tap, and they are already calling the shop. This is especially vital for mobile users, who make up the majority. Fewer steps from interest to action mean more real inquiries.
Updated Stories Highlights
We completely revamped the Highlights section — those pinned stories that every new profile visitor sees. They are now clearly structured with dedicated sections for the list of services, business hours, and directions to the shop.
This solves a major pain point: when a user visits the page and wants to learn more, they immediately find everything they need. There is no need to DM basic questions. Highlights work like a mini-website right inside Instagram.
Real Workflow Stories
We started regularly publishing stories featuring live action shots: mechanics on the job, the diagnostic process, and before-and-after repair states. This type of content doesn’t feel like an ad — it shows reality and builds trust.
People choose an auto repair shop not just by price, but by the feeling of reliability. Seeing how and who works on your car is much more convincing than any promotional text.
Website Link in Bio
We added a link to the official website in the profile bio. Now, an interested user can visit the site to check out all services, prices, and contacts in greater detail, making an informed choice. This also serves as an extra channel for those who prefer online booking over calling.
Result obtained 
