Name: How we brought the “Rushnychok” brand 1.79 million UAH from Google Ads with a budget of only 41,000 UAH
Brand: Outsourcing Team
Rating: 5 (1 reviews)

Case study: DriveForLife Auto Service — how we found the client 2 employees while saving 62.75% of the budget

Information about the client

DriveForLife is a company specializing in car repair and maintenance at its own auto service center in Khmelnytskyi.

CLIENT REQUEST

The client came to us with a clear HR task: to find an auto mechanic for their auto service center in Khmelnytskyi. Standard staff search methods (job board listings, referrals, recruitment agencies) weren't delivering the needed results within the needed timeframe, so we suggested the client use targeted advertising on Facebook, Instagram, and Threads as a recruitment tool.

Input data

Market:

Khmelnitsky

Niche:

Service station

Progress of work

Before launching the campaign, we did not run ads immediately but carried out a preparatory phase, as in any lead generation project:

Competitor analysis and marketing strategy. We analyzed how other auto repair shops and car service businesses in the region fill similar vacancies, what offers and conditions they provide to candidates. Based on this analysis, we built a marketing strategy for the recruitment advertising campaign.
Choosing the advertising objective. Since the task was not to sell a product or service but to find a specific specialist, we selected the appropriate advertising objective aimed at generating candidate leads rather than car service customers.
Development of creatives and texts. We prepared 6 ad creatives featuring the auto mechanic job offer. In each creative, we included key information that significantly influences a candidate’s decision to apply:

- salary level;
- benefits and working conditions for the future employee.

This approach made it possible to filter out irrelevant applications right at the ad viewing stage — people could instantly see the conditions and decide whether they were interested in the offer.

Best performing creatives

Creative 1

Creative 2

Creative 3

Audience testing. During our work on the campaign, we tested several audiences to determine where the target category of candidates is concentrated — people with relevant experience and a willingness to consider an auto mechanic vacancy specifically in Khmelnytskyi.
Technical support. The campaign was monitored on an ongoing basis: we tracked the cost per lead, CTR, and budget spending in order to timely disable less effective creatives and scale the most successful ones.

Obtained result

For the period from 22.05 to 24.06, the auto mechanic recruitment campaign showed the following results:

✔️ Leads generated: 32
✔️ Average cost per lead (CPL): 306 UAH
✔️ Average CPM: 98 UAH
✔️ Average CTR: 0.92%
✔️ Average cost per click (CPC): 22 UAH
✔️ Ad budget: 9,800 UAH
✔️ Service cost: 20,000 UAH
✔️ Total funds invested: 29,800 UAH

Performance of the best ads

Result 1

Result 2

The main result is a filled vacancy. From the generated leads, 3 candidates were selected for a trial period, two of whom stayed for permanent employment at DriveForLife.

How much the new employee actually cost

The client’s goal was to find an auto mechanic with a budget of 40,000 UAH per specialist. The Outsourcing Team stayed within 29,800 UAH — and this includes the cost of our services — and filled two permanent positions at once. This means the cost of hiring one mechanic was 14,900 UAH instead of the planned 40,000 UAH.

For comparison: traditional recruitment agencies charge between 30,000 and 60,000 UAH per specialist to fill similar vacancies — and this is especially noticeable in a highly competitive market when it comes to niche experts like auto mechanics. We proved that by setting up a targeted ad campaign correctly, you can not only cut costs by two to three times but also achieve a better overall hiring volume.

The client was so satisfied with the result that they decided to extend the advertising campaign, but this time to promote the auto repair shop’s services.

Tired of looking for staff through standard methods with no results? We will launch a targeted campaign for you that brings in high-quality candidates faster and cheaper than recruitment agencies. Leave a request at the bottom of the page 👇 — and we will start working on your vacancy today.