Name: Redesign of the product card for the Rushnychok online store
Brand: Outsourcing Team
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Targeted advertising for “Fenix”

Information about the client

Fenix is an ambitious project specializing in professional extensions and large-scale wholesale supplies of natural hair. The project implements a comprehensive approach, combining the provision of high-quality services for individual clients with the supply of masters and salons with proven raw materials. Thanks to strict quality control and well-organized logistics, Fenix is a reliable supplier of excellent hair.

CUSTOMER REQUEST

The Fenix project turned to us to set up a stable and predictable flow of clients through targeted advertising. The main goal is to ensure constant generation of leads in two directions: hair salon services and hair wholesale. The client expects to create an effective system for attracting target audiences (B2C and B2B) for scaling sales and loading business with new orders through social networks.

Input data

Market:

Ukraine

Niche:

Hair extensions and wholesale

Work progress

A comprehensive promotion strategy was developed for the Fenix project, combining targeted advertising for the salon with tools to scale the B2B direction (wholesale). Key implementation stages:

1. Segmentation and campaign launch: We divided traffic into two key vectors. The first was attracting clients for the full range of professional hair care services offered by the salon, with hair extensions being the campaign’s top priority. The second was targeted advertising for wholesale hair sales to stylists and studios, offering partnership opportunities and joint purchases of donor hair. Both directions were optimized for Instant Forms using the Andromeda algorithm (Meta’s modern AI-based algorithm that automates audience discovery), which allowed the system to accurately identify a solvent audience.

2. Work with assortment and offers: The ads focused on the quality of raw materials, a wide palette of shades, and the benefits of wholesale purchasing. This allowed us to attract not only one-time clients but also permanent partners for long-term cooperation.

3. Technical support and analysis: Daily monitoring of lead dynamics and advertising budget control allowed us to promptly disable ineffective solutions. We analyzed dozens of creatives, identifying the most effective ones:

Ad 1: 29 leads at 43.30 UAH (CTR at a high level – 2.31%, budget 1,255 UAH).

Facebook Ad 1

Ad 2: 20 leads at 78.86 UAH (CTR – 1.46%, budget 1,577 UAH).

Facebook Ad 2

4. Brand activity: In addition to lead generation, we launched a campaign to promote a giveaway, which provided additional reach and increased subscriber loyalty to the Fenix brand.

The obtained result

From March 1st to March 31st, targeted advertising in Facebook Ads showed significant growth in results compared to the testing phase.

Targeted advertising results

Key indicators for March:

Expenses: 10,011.48 UAH
Leads generated: 103 (via Instant Forms)
Impressions: 124,374
Clicks: 1,649 (CTR 1.33%)
Average cost per click: 6.07 UAH

Main achievements:

Scaling results: compared to February (6 leads), in March we received 103 leads, which confirms the effectiveness of the chosen sales funnel.
Stability in the B2B segment: we managed to establish a flow of applications for wholesale hair sales, which is key to the company’s stable turnover.
Price optimization: the improvement in CTR and cost per click indicates that the advertising accurately addresses the needs of both clients and stylists.

If your business needs systematic targeted advertising for a hair extension salon or wholesale sales scaling, contact the internet marketing agency Outsourcing Team. We know how to make your brand a leader in the beauty services market.