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How to get an elite lead for €15.2 in one of the most expensive regions in Europe: Kraus Haus Case

Customer information

Kraus Haus is a company specializing in the restoration and renovation of private houses and villas in Tuscany, Italy. It operates in the premium segment, where each project is high-value, requires an individual approach and involves a long decision-making cycle on the part of the property owner.

CUSTOMER REQUEST

The client contacted Outsourcing Team with a request to launch targeted advertising to find potential clients interested in the restoration and renovation of houses and villas in Tuscany.

The main task was not just to receive the maximum number of applications, but to attract high-quality potential clients. Since the service belongs to the premium segment with a high check, the advertising had to attract people who are really considering the restoration or renovation of private property in Tuscany. Therefore, the strategy was built in such a way as to attract the attention of the target audience at the level of the advertising message and creative.

Input data

Market:

Italy, Tuscany

Niche:

Premium property restoration and renovation

Progress of work

Before launching targeted ads, the Outsourcing Team conducted an in-depth analysis of competitors, the target audience, and the specifics of the property restoration business segment in Italy. Based on the data obtained, they developed a marketing promotion strategy, identified key audience segments, key advertising messages, and approaches to communicating with potential clients.

As part of the preparation for the ad launch:

defined the target audience and key segments;
formulated the advertising strategy and campaign logic;
prepared ad creatives and copy with various offers;
tested several audience variations;
compared types of ad campaign optimization;
analyzed test results and reallocated the budget to the most effective “audience + creative” combinations.

The ad campaign worked in tandem with a dedicated landing page developed specifically for this project. The ads directed potential clients to the page where they could learn more about Kraus Haus services, gain the necessary trust in the company, and submit a request for a consultation regarding their project.

Audience Testing

Several targeted advertising setup options were tested. The best results were shown by a broad audience and an interest-based audience — the team focused the remaining budget on these specific segments.

Campaign Optimization Testing

While testing different budget distribution approaches, CBO (Campaign Budget Optimization) yielded the best results, and the team transferred the main budget to it.

Ad Creatives and Offers

More than 10 creatives with different offers and angles were prepared for testing. Since the decision to restore real estate is not made impulsively, the goal of the creatives was not just to catch attention, but to build trust in the brand and motivate the target audience to visit the website and leave a request. Various visual approaches and messaging were tested in the ads to understand which format resonated best with the premium audience.

The most effective were:

Static Creative #1

5 leads
€29 — cost per lead
€145 — invested
7,705 — reach
€12.5 — CPM
388 clicks, CTR 3.35%

Creative 1

Static Creative #2

1 lead
€15.2 — cost per lead
€15.2 — invested
928 — reach
€13.2 — CPM
26 clicks, CTR 2.26%

Creative 2

Video Creative

1 lead
€24.49 — cost per lead
€24.49 — invested
1,046 — reach
€16 — CPM
42 clicks, CTR 2.82%

Obtained result

Despite such a short timeframe, the ad campaign running from June 11 to July 16 proved that the chosen strategy works: the ads attracted genuinely interested prospects rather than random users looking for property restoration in Tuscany. During this period, the campaign generated the following results:

✔️ 8 leads generated
✔️ €52.54 — average cost per lead
✔️ €10.53 — average CPM
✔️ 2.67% — average CTR
✔️ €0.39 — average cost per click
✔️ €420 — total ad investment

Targeted advertising results 2

Targeted advertising results 1

However, the most important aspect here is not just the numbers, but the lead quality: the acquired leads represented highly targeted potential clients. Personal meetings and property viewings for future restoration have already been scheduled with some of them. In other words, with an ad budget of €420, we did not simply gather contact details; we successfully attracted several real potential clients specifically interested in property restoration in Tuscany, laying a solid foundation for future sales.

This is particularly crucial for the premium segment, where the customer journey from the initial point of contact to making a restoration decision can take significant time and involve several stages — communication, project discussion, meetings, and property viewings. Therefore, at this stage, we evaluate the campaign results not only by the quantity of leads, but also by their quality and progression to the next stages of the funnel.

If your business requires a calculated client acquisition strategy through targeted advertising rather than a one-off campaign, contact the Outsourcing Team digital marketing agency. We thoroughly analyze your business niche, test audiences and creatives, and build campaigns that generate high-quality leads even in complex, premium segments. Leave a request at the bottom of the page 👇 — and we will start working on your project today.

How to get an elite lead for €15.2 in one of the most expensive regions in Europe: Kraus Haus Case