Method of implementation and chosen type of announcements
The facebook network was selected for the campaign. The optimal placement in these cases is a news feed. When clicking on the publication the lead form opened. To request detailed information you need to enter your contact details in it.
The main feature of the campaign was that we tested several different audiences and adjusted advertising settings every day, disabling advertising for groups with low indicators. As a result, already in the first weeks of the campaign it was possible to find several target audiences for which advertising was most effective. The CTR criteria and the number of targeted actions have increased.
The campaign was long, at all stages we made certain adjustments and analyzed indicators. This allowed us to evaluate the quality of the work done and improve the final result.