The basis for the success of any online store is effective lead generation and established work with each client. The implementation of CRM systems helps to get maximum profit from the existing stream of leads and to establish communication with customers. Using one of our customers as an example, we will show what benefits CRM Bitrix24 provides to online stores.
What works were performed
The first task that we decided to do is to streamline the customer base. We uploaded all the data from the PROM and uploaded it to the Bitrix system. Together with the customer’s managers, we modified the customer’s card specifically for the needs of the online store. After that, we finalized the deal, company and lead cards.
Than we segmented all customers by transaction status and set up a status change. This allowed us to visualize the customer’s movement through the sales funnel. At the same time, we set up analytical reports on the work of managers.
We supplemented the site’s functionality with a widget for quick communication and a service for SMS distribution. Thanks to this, it is more convenient for customers to ask questions about interested items. Also, buyers can receive information about new arrivals, discounts and promotions.