What works were performed
Online sales of home textiles is a highly competitive market segment in which it is important to ensure a steady flow of traffic and applications. It is also important to consider the specifics of a site that was created from scratch on a domain without history. How we managed to do this and what results we achieved, read on in our case on SEO promotion of home textile store.
The work with the site went in several directions. We will tell about each in more detail:
Semantics of the site
We worked simultaneously on the structure of the site and its semantics. This approach allowed us to take into account user factors and data that the collection of the semantic kernel (the set of key phrases by which the site is visible in the search) gave. Thanks to the experience of our SEO specialists, the use of professional services for analytics and clustering (phrase distribution across pages), we have assembled a semantic core and correctly casted keywords on landing pages. Subsequently, this accelerated the growth of the site’s position in the outputting and the influx of traffic.
The amount of information that we processed was quite large. The finished clustered semantic core of the site totaled more than 1000 requests.
The client identified priority product categories at the stage of work with semantics. These included:
- bath towels;
- kitchen towels;
- baby towels and textiles;
- meter long towels;
- bed sheets.
Content for filling the site
We paid great attention to the analysis of content on competitors’ websites. To ensure the effectiveness of the texts, we carefully analyzed the structure of the descriptions of the competitors, the main indicators of the texts and topics of blog articles. Based on this information, we set tasks for copywriters. The total amount of content was more than 80 articles and 200 000 letters no spaces.
External site optimization
The site was new with no domain history. In this situation, we approached link building very carefully. At the first stages we bought a small number of links, but with the most authoritative resources. This allowed us to quickly switch to more aggressive promotion strategies and receive even more traffic.
Encountered difficulties and our solutions
Before starting work, the client chose the domain name “polotenca.org”. After 6 months of work of external optimization, the customer registered the trademark and decided to buy the “Polotenca.ua” domain. There was a need to correctly move the site, without significant loss of position. We have done some serious preparatory work. An SSL certificate was installed on the site at the time of the flit. As a result, after moving to a new domain, the site lost only 20% of its positions. Within a month, the positions recovered and further growth began.