Project goals and objectives:
- create high-quality pages on social networks;
- come up with an account administration strategy;
- increase the number of the target audience;
- create a positive brand image to increase sales.
Our SMM-specialists created pages on Instagram and Facebook from scratch.
At the request of the customer, the visualization of accounts should be simple and concise. Therefore, in the design of the pages we used only the brand logo:
We created a business account on Instagram. It is through a business profile that you can track page activity, retrieve statistics, launch targeted ads, and communicate with your audience.
We gave the correct name to the Cottage Town page, as potential buyers would search for the Cottage Town instead of specifying a company name.
The profile header indicated that the houses were located on the banks of the Dnieper and added a contact phone.
Firm covers for current stories were highlighted, highlighting the highlights of the project: about us, the exterior, construction, location, and more. And also buttons for communication are added:
For the Facebook page, we wrote the company’s history, and also added contacts:
At first, we used only graphic 3D drawings for page visuals. These are models of houses that are under construction. Their plus is that the potential buyer sees the final result of the builder’s work:
But later they were replaced with live photos of houses so that potential customers could better evaluate them:
Over time, we began to dilute the photo content with different videos with the building processes. This helped to increase page views:
There was also published the post about the stages of the building process. This helped to increase the level of confidence in the developer because people were told not only about the final result but also about the work that is being done now.
- Every day on Instagram and Facebook pages were published stories describing the benefits of River Island:
Also, to improve the perception of stories, we used nice music.
For promotion on Facebook, publications were distributed in thematic groups selling real estate in Kyiv.