МИ ПРАЦЮЄМО ДЛЯ УКРАЇНИ
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It is probably no secret that today the main channel for promoting real estate on the Internet is contextual advertising, and targeting is confidently becoming the leader in this area. That is why we chose this method of promotion in social networks.
First, you need to clearly think through the action plan and stages of the advertising campaign:
Lead generation.
It was decided to use the format of generating applications via Facebook. First, we need to define this concept.
Lead generation is a marketing tactic, the essence of which consists of forming a database of potential clients with certain contact information. Thus, a lead is a potential client who has shown interest in the goods or services that are advertised. The process itself is quite clear – the user clicks on the advertisement and an application form opens with an offer to fill in the data to receive detailed information. After filling in, this data goes to the manager, who directly contacts the potential client to clarify the details.
Audience interests.
In order for our advertising to bring only interested applications, it is necessary to correctly and clearly define the target audience. The term “target audience”, or TA, usually means a group of users at whom the advertising event is aimed. Incorrect definition of the TA leads to the failure of the campaign or to a significant budget overrun.
To prevent this from happening, we have formulated a portrait of the target audience:
- users over 18 years old;
- middle class;
- live in Khmelnitsky city and region.
To improve the quality of applications that come in, you also need to sort them by interests. In advertising, the term “interest” refers to words and phrases that directly relate to our product and characterize it. Specifically, in this case, the following interests were identified:
- real estate
- own house
- residential complex
- personal housing.
Such actions are necessary to reduce the number of random requests.
Ad impressions were displayed mainly for the city of Khmelnitsky.
Ad format.
Advertisements can be designed in any form. You can use both photos and videos. You need to experiment and monitor which options are more popular. For this advertising campaign, both photos and videos were actively used, which gave only positive results.
Ad examples:
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