Targeted advertising for Modern World Production

Client information

Sovremennyy Mir Proizvodstvo is a unique plant of metal-plastic and aluminum structures, located in the Kyiv region. The enterprise specializes in the production of window structures of any size and complexity, offering individual solutions to meet the specific needs of each client. Thanks to high-quality materials, modern equipment and a professional approach to the production process, the plant provides products that meet the highest standards of quality and durability.

CUSTOMER REQUEST

The customer contacted us with the aim of implementing effective targeted advertising to attract new customers and increase brand awareness. The main goal is to develop and implement advertising campaigns that accurately cover the target audience, contributing to an increase in the number of requests and orders for the plant's products.

Input data

Market:

Ukraine

Niche:

Plant of metal-plastic and aluminum structures

Project plan

Creating and setting up a Facebook advertising account.
Creating an advertising campaign.
Creating advertisements.
Creating lead forms and setting up the transfer of contact information to email and Google Sheets.
Launching an advertising campaign with lead form management.
Optimizing advertisements.

Progress of work

The first step was to create and fully customize a Facebook advertising account to ensure effective management of advertising campaigns. All necessary parameters were set up, including connecting payment data and setting up access rights. Next, the following actions were performed:

To increase the effectiveness of advertising, a targeted campaign was developed to target men of a certain age category. Appropriate demographic filters were set up to focus on the most interested audience.
Developed multiple ad options, with bright and informative images and attention-grabbing text. Ads are customized to the needs and interests of the target audience.
Convenient lead forms were created to collect contact details of interested users. Automatic data transfer to Google Tables and the customer’s email was set up, which provides timely access to information about potential customers.
The campaign is launched with a focus on attracting leads through lead forms, which allows to receive requests from potential customers directly within the Facebook platform. This helps increase conversion rates and facilitates the process of collecting and processing applications.

As a result, 20,962 people were reached during the period from August 29 to September 30. There were a total of 47,897 ad impressions.

Figure 1 — Coverage

And analysis of the results shows that the advertisements had the greatest response among men aged 35-44. This audience demonstrated the greatest interest in the products, which allows us to optimize further advertising efforts, focusing on this segment.

Figure 2 — Demographics

To achieve the maximum effect of the campaign, a series of advertisements was developed, each of which was aimed at attracting the attention of the target audience and emphasizing the key advantages of the plant’s products. All advertisements are adapted to the interests and needs of men.

Results of the advertising campaign

Figure 3 — Results of the AC

Requests received: 48.
Users who saw the ad: 20,962.
Total ad impressions: 47 897.
Total clicks on ads ads: 986.
CTR: 2.06%.
CR: 0.88%.
Average cost of 1 request: 60,01 UAH.
Total spent: 2883,01 UAH.

After the launch and optimization of the advertising campaign, detailed data was collected to evaluate its effectiveness. The main goal was to attract new leads and increase awareness of the target audience about the plant’s products. Reach indicators, number of impressions and demographic data allow for a detailed analysis of the campaign’s impact on potential customers and identify areas for further improvement of the advertising strategy.

Further work

Once the campaign is launched, ads are constantly monitored and optimized. Analytics data is used to improve targeting, adjust budgets, and test different approaches to improve ad performance.

After analyzing the results, we began working on the most effective ads:

Results of the advertising campaign

Figure 4 — Results of the AC

Requests received: 48.
Users who saw the ad: 23,840.
Total ad impressions: 53 607.
Total clicks on ads ads: 967.
CTR: 1.80%.
CR: 0.82%.
Average cost of 1 request: 54,86 UAH.
Total spent: 2628,35 UAH.

The result obtained

The results of the targeted advertising campaign conducted for the company “Modern World Production” demonstrate the effectiveness of the chosen strategy in reaching the target audience and attracting new leads. The campaign successfully attracted the attention of the main audience, providing a significant number of impressions and attraction. By setting up lead forms and automated transfer of contact information, it was possible to significantly simplify the process of collecting information about potential clients. Optimization of ads during the campaign allowed to improve results and increase cost efficiency.