РУССКИЙ ВОЕННЫЙ КОРАБЛЬ, ИДИ НА ХУЙМИ ПРАЦЮЄМО ДЛЯ УКРАЇНИ

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4,300 products back on Google Shopping: how we lifted the Google Merchant Center block in just a few days

4,300 products back on Google Shopping: how we lifted the Google Merchant Center block in just a few days

Client Information

Marakas is a Ukrainian online children's clothing store based in Khmelnytskyi. They were not an existing client prior to this engagement; the company approached Outsourcing Team specifically for this task because several other contractors had failed to unblock their Google Merchant Center account.

CLIENT REQUEST

Marakas’s Google Merchant Center account had been suspended, causing all product advertising on Google Shopping to halt. The store was losing customers daily, and previous attempts to unblock the account had been unsuccessful. Our task was to identify the actual reason for the suspension, resolve the issue, and get the account back up and running.

Вводные данные Input data

Market:

Ukraine

Focus:

Children's clothing for sale

Какие проводились работы Progress of work

This is what an ordinary product page on the Marakas site looked like — and it was pages like this where the whole suspension story began.

Product page

What Google actually saw

We analysed the account and found the official reason for the suspension from Google — the “Inaccurate availability” category, meaning a mismatch in product availability between the product page and checkout. At first glance the problem was not obvious: the product was in fact in stock, it could be added to the cart and the order could be placed.

The answer turned out to be a small detail that is easy to miss: on the product page no size was selected by default — the dropdown showed “— Choose —”. Google’s bot, which checks products the same way a real customer does, saw an empty size selection and recorded the product as unavailable for purchase — even though the item was in stock in the warehouse.

How Google saw the product page

Two scenarios instead of guesswork

Since there can be a dozen reasons for a GMC suspension, we mapped out two scenarios straight away rather than start changing everything at random. The first: fix the default size auto-selection and check whether that closes the problem entirely. The second, as a fallback: if the first did not work, go through the other typical causes — bot protection that can block Google, feed links pointing to redirects, the reliability of the availability request when adding to the cart, the feed update schedule, hosting limits, the option to check out without registering, page caching and delivery settings.

Before making any changes, we captured the state of the site — files, database, configurations — so that everything could be rolled back if needed, with no risk to the shop.

The fix and the appeal

We made the product page select a size that is genuinely in stock automatically — product pages now add the required parameter to the address themselves (?size=…), and the “Add to cart” button becomes active straight away. Google’s bot no longer sees an “empty” size selection; it records the product as available for purchase, exactly as a real customer would.

We manually tested several products to confirm that the whole customer journey — from the product page through to checkout — works correctly across different sizes, and then submitted a request for review in Merchant Center explaining exactly what had changed.

The fix

Submitting the appeal

Полученный результат Obtained result

The first scenario closed the problem completely — there was no need to move on to the fallback list of causes. The product status chart in Merchant Center shows it clearly: for weeks most of the shop’s products were counted as “not approved”, and after the fix the situation turned around in a matter of days.

Products reinstated

Google confirmed that the priority issues had been resolved and the Marakas account was reinstated — 4,300 products passed review and are showing in Google Shopping again.

Google's confirmation of the reinstatement

Results after the reinstatement

During the diagnostics we also found several other technical problems: colour and brand passed to the feed incorrectly, a limited number of images, stock quantity not updating correctly when the size was changed, and errors in how certain text was displayed on the site.

Another issue found

These problems were not the cause of this particular suspension, but they are worth fixing to avoid future errors in Merchant Center and on the site.

If your Google Merchant Center account has been suspended and previous attempts to work out why led nowhere, the Outsourcing Team has experience with exactly these cases — the ones where other contractors have already given up. We do not change everything at random; we first diagnose the real cause of the suspension and only then start fixing. Leave an enquiry at the bottom of the page 👇 and we will work out as quickly as possible what is stopping your ads from running.

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